Current Search: Communication and culture--United States (x)
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Title
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Marketing the television apparatus for American consumption: Producing meaning in contemporary magazine advertisements.
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Creator
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Maskevich, Kimberly J., Florida Atlantic University, Freedman, Eric M.
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Abstract/Description
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Contemporary magazine ads for television sets have much in common with their post WWII counterparts, the latter being produced during an era when the new technology was first getting installed in homes across the United States. Much has changed in the TV landscape since the postwar years. In particular, digital technology has altered the general terrain and set choices themselves are more diverse. Digital television began penetrating the marketplace in the 1990s and is predicted to become...
Show moreContemporary magazine ads for television sets have much in common with their post WWII counterparts, the latter being produced during an era when the new technology was first getting installed in homes across the United States. Much has changed in the TV landscape since the postwar years. In particular, digital technology has altered the general terrain and set choices themselves are more diverse. Digital television began penetrating the marketplace in the 1990s and is predicted to become mainstream by 2010. Even though the cultural climate has shifted since the postwar era, along with the concept of the familial and traditional notions of gender, the rhetorical strategies in advertising are strikingly similar. This essay examines 11 national ads by Sharp, Philips, Panasonic and Pioneer taken from contemporary popular women's magazines between the years 1998 and 2005. This essay considers the discourses attached to the evolved television apparatus as its digital incarnation is introduced into the private sphere of American homes. Each of the ads is placed within the framework of political economy, reading changes in the ad industry and the broadcast industry in such a context.
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Date Issued
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2006
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PURL
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http://purl.flvc.org/fcla/dt/13331
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Subject Headings
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Consumption (Economics)--United States, Advertising--Social aspects--United States, Television advertising--Social aspects, Communication and culture--United States
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Format
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Document (PDF)
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Title
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New Age or new opiate? A cultural analysis of "The Celestine Prophecy".
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Creator
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Greenspan, Deborah Sue., Florida Atlantic University, Scodari, Christine
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Abstract/Description
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The Celestine Prophecy is a popular new age novel which has attracted an audience numbering in the millions. Looking at this book from both the political and cultural economic perspectives allows us to analyze economic factors behind the book's production, the text itself, and the ways the audience uses the text. From these perspectives we can see what produced this cultural phenomenon, and examine alternative meanings that readers of the text may find in it. Issues of hegemony, diversity and...
Show moreThe Celestine Prophecy is a popular new age novel which has attracted an audience numbering in the millions. Looking at this book from both the political and cultural economic perspectives allows us to analyze economic factors behind the book's production, the text itself, and the ways the audience uses the text. From these perspectives we can see what produced this cultural phenomenon, and examine alternative meanings that readers of the text may find in it. Issues of hegemony, diversity and domination are explored, as is the "structure of feeling" of the text. How the audience uses or resists the ideas incorporated in the novel is also studied.
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Date Issued
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1997
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PURL
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http://purl.flvc.org/fcla/dt/15462
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Subject Headings
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Redfield, James--Criticism and interpretation., Redfield, James.--Celestine prophecy., Communication--Political aspects--United States., Communication--Economic aspects--United States., Popular culture--United States--History--20th century.
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Format
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Document (PDF)