Current Search: Business communication (x)
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- Title
- Business Communication for Success.
- Creator
- Grunfeld, George
- Abstract/Description
-
Business Communication is an opportunity to understand and practice communication effectively. Effective communication is an important tool for business communicators. Getting your point across effectively can be the difference between earning your desired outcomes or failing to receive desired results from individuals or the corporate setting. Business Communication for Success is a product of an Open Education Resource initiative at Florida Atlantic University. Adaptation author, Dr. George...
Show moreBusiness Communication is an opportunity to understand and practice communication effectively. Effective communication is an important tool for business communicators. Getting your point across effectively can be the difference between earning your desired outcomes or failing to receive desired results from individuals or the corporate setting. Business Communication for Success is a product of an Open Education Resource initiative at Florida Atlantic University. Adaptation author, Dr. George Grunfeld, received support from the Florida Atlantic University Library and Center for eLearning to create this Open Education Resource. This Business Communication for Success eText is an adaptation of a previously adapted Business Communication for Success eText that was published through the University of Minnesota. The adapted Florida Atlantic University 2019 edition explains the key aspects of both verbal and nonverbal communication, how to listen to and understand others, and how to make the best possible first impression on the people you encounter in and around business opportunities. Business Communication for Success has been enhanced with dynamic instructional videos allowing readers to learn and review at their own pace.
Show less - Date Issued
- 2019
- PURL
- http://purl.flvc.org/fau/fd/FAUIR000448
- Subject Headings
- Business Communications
- Format
- Document (PDF)
- Title
- Critical analysis and business communication texts.
- Creator
- Lobasz, Miroslaw Thomas., Florida Atlantic University, Budd, Michael N.
- Abstract/Description
-
Since World War II, the number of college educated, white-collar workers has grown substantially. A critical analysis of the college training these workers receive will show a "professional" ideology with a strong pro-management bias. It will show a world view dominated by fear of failure and by strong intragroup competition. To the extent this ideology becomes accepted as common sense, graduates come into the workforce alienated from their fellow workers, identifying with an elite of which...
Show moreSince World War II, the number of college educated, white-collar workers has grown substantially. A critical analysis of the college training these workers receive will show a "professional" ideology with a strong pro-management bias. It will show a world view dominated by fear of failure and by strong intragroup competition. To the extent this ideology becomes accepted as common sense, graduates come into the workforce alienated from their fellow workers, identifying with an elite of which they are not a part. Using Fredric Jameson's methodology, we can analyze the narrative framework and content of one aspect of this training, the business communication course. Although part of an educational system that prides itself on intellectual independence, it is actually an adjunct of contemporary capitalism and its ideological structure.
Show less - Date Issued
- 1990
- PURL
- http://purl.flvc.org/fcla/dt/14654
- Subject Headings
- Business communication--Textbooks
- Format
- Document (PDF)
- Title
- Improving communication based on cultural competency in the business environment.
- Creator
- Burton, Walter N., Dorothy F. Schmidt College of Arts and Letters, School of Communication and Multimedia Studies
- Abstract/Description
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The purpose of this study was to show support that certain cultural characteristics of an individual could be identified based on the region where that individual was born and raised. These cultural characteristics were identified and defined, and strategies on understanding these cultural characteristics were reviewed. This study revealed that by focusing on this understanding, trust can be established quickly and it is this trust that is the basis of building any type of relationship....
Show moreThe purpose of this study was to show support that certain cultural characteristics of an individual could be identified based on the region where that individual was born and raised. These cultural characteristics were identified and defined, and strategies on understanding these cultural characteristics were reviewed. This study revealed that by focusing on this understanding, trust can be established quickly and it is this trust that is the basis of building any type of relationship. Several different macrocultural systems were examined in this study. These included the United States, Asia, Central and South America, India, the Middle East, and the European Union cultures. These are the largest and the fastest growing regions of the world as well as the locations where most of the newly established business relationships are being formed., The study examined each macrocultural system individually by giving some background information on the culture and reasons for their recent explosive economic growth. Upon review of this study, any individual should be able to approach others with the realization that, with some degree of confidence, cultural characteristics of the individual being pursued can be predetermined based on a number of factors. The ability to recognize these factors facilitates a cultural competency that includes the skills and qualities that enable successful outcomes to happen in business contexts where different cultures are interacting. This predetermination will provide a type of blueprint to an individual's thoughts, tendencies, and even buying patterns., These strategies will reveal ways of sidestepping everyone's natural tendency to say "no." By providing this insight into predisposed behavior patterns, most individuals will tend to lower their natural defense barriers and a smooth and effective conversation will follow. Personality types are recognized during or after a conversation, but cultural characteristics can be determined prior to the start of any conversation. Oftentimes, it is too late to try and figure out a personality type to adjust your sales approach or strategy in the middle of a conversation. There are ways to recognize cultural characteristics and incorporate certain strategies simply by knowing where a prospect was born and raised, as well as knowing their ethnicity.
Show less - Date Issued
- 2011
- PURL
- http://purl.flvc.org/FAU/3360620
- Subject Headings
- Personality and culture, Business communication, Intercultural communication, Discourse analysis
- Format
- Document (PDF)
- Title
- Fashion and power: The representation of gender in store window displays.
- Creator
- Barrett, Kami T., Florida Atlantic University, Dorothy F. Schmidt College of Arts and Letters, Department of Communication Sciences and Disorders
- Abstract/Description
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Fashion and dress have a complex relationship to identity. The clothes we choose to wear can express our identities in terms of gender, race, class, and/or sexuality, among other things. This study examines how gender, race, and class are used to interpellate primarily female shoppers through store window advertising in the city of London, England. Using a feminist cultural and media studies approach, I analyze eight store window display advertisements as texts, and how their portrayals of...
Show moreFashion and dress have a complex relationship to identity. The clothes we choose to wear can express our identities in terms of gender, race, class, and/or sexuality, among other things. This study examines how gender, race, and class are used to interpellate primarily female shoppers through store window advertising in the city of London, England. Using a feminist cultural and media studies approach, I analyze eight store window display advertisements as texts, and how their portrayals of women are presented to consumers. This study concludes that stereotypical, degrading, humiliating and violating representations of women and femininity abound in store window displays. Women are most likely to be portrayed as sex objects and signs of beauty. By representing store mannequins in sexual and fetishized poses, advertisers commodify female sexuality by associating it closely with beautiful, young bodies and the trappings of a glitzy lifestyle.
Show less - Date Issued
- 2005
- PURL
- http://purl.flvc.org/fcla/dt/13288
- Subject Headings
- Business Administration, Marketing, Women's Studies, Mass Communications
- Format
- Document (PDF)
- Title
- WORDS MATTER: USE OF GENDER IDENTITY PRONOUNS IN BUSINESS COMMUNICATION.
- Creator
- Carlin, Patricia, Treviño, Len J., Florida Atlantic University, Department of Management Programs, College of Business
- Abstract/Description
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Through this research, I provide quantitative evidence on the use of gender identity pronouns in business communication as it relates to sexual stigma theory and psychological safety theory in the workplace. This theoretically grounded, empirical investigation uncovers what impact, if any, psychological safety has on the use of gender identity pronouns in the workplace. My research measures the degree to which respondents feel psychologically safe enough to use their gender identity pronouns...
Show moreThrough this research, I provide quantitative evidence on the use of gender identity pronouns in business communication as it relates to sexual stigma theory and psychological safety theory in the workplace. This theoretically grounded, empirical investigation uncovers what impact, if any, psychological safety has on the use of gender identity pronouns in the workplace. My research measures the degree to which respondents feel psychologically safe enough to use their gender identity pronouns in a work context and which other factors (such as age cohort or the sociopolitical leanings of the company where they work) impact their decision to do so.
Show less - Date Issued
- 2024
- PURL
- http://purl.flvc.org/fau/fd/FA00014369
- Subject Headings
- Business communication, Gender identity, Personnel management
- Format
- Document (PDF)
- Title
- The impact of reputation orientation on marketing strategy formation and performance.
- Creator
- Goldring, Deborah, College of Business, Department of Marketing
- Abstract/Description
-
This research explores the attitudes held by marketing managers about building their company's corporate reputation, and about the impact of their actions on performance. In an environment of costly brand building, declining customer loyalty, and increasing scrutiny from stakeholders who demand corporate responsibility and transparency, a concern for corporate reputation is increasingly important for everyone in the company, including marketing managers. The marketing literature, however, has...
Show moreThis research explores the attitudes held by marketing managers about building their company's corporate reputation, and about the impact of their actions on performance. In an environment of costly brand building, declining customer loyalty, and increasing scrutiny from stakeholders who demand corporate responsibility and transparency, a concern for corporate reputation is increasingly important for everyone in the company, including marketing managers. The marketing literature, however, has not explored how managers who are concerned about the reputation of their companies can effectively adapt marketing strategy for reputation enhancement. The theoretical justification for this research is grounded in stakeholder theory, dynamic capabilities theory, and strategic choice theory. The study contributes to the marketing strategy literature and the nascent field of stakeholder marketing. It makes a theoretical connection between the corporate-level construct of reputation orientation, and its impact on functional-level decisions about marketing strategy. Reputation orientation is the concern that top management and employees share about their company's commitment to nurturing a positive corporate reputation among key stakeholders. A scale for reputation was conceptually defined and empirically tested (Churchill, 1979). It consists of three dimensions: consciously created corporate identity, internal identity dissemination, and external stakeholder impact. Reputation orientation was found to be a valid and reliable construct that was further tested within the framework of how marketing managers formulate, implement, and evaluate their strategic marketing decisions. This research also tested the impact of stakeholder-conscious marketing strategy on corporate reputation and marketing performance., The results from the empirical research indicate that organizations with a reputation orientation devise and select marketing strategies that focus on the needs and concerns of customers and other key stakeholders. Reputation orientation guides a stakeholder-conscious marketing strategy, such that marketing strategy decisions take into consideration both the impacts on corporate reputation and marketing performance without sacrificing either. The implications for marketing practice is that marketing managers can deliberately choose marketing strategies that build a strong corporate reputation by considering the concerns of customers and other key stakeholders at the earliest stages of marketing strategy formulation.
Show less - Date Issued
- 2011
- PURL
- http://purl.flvc.org/FAU/3357426
- Subject Headings
- Communication in marketing, Communication in organizations, Corporate image, Management, Business communication, Corporate governance, Industrial management
- Format
- Document (PDF)
- Title
- Improving methods of communication based on culture in the business environment.
- Creator
- Burton, Walter N., Dorothy F. Schmidt College of Arts and Letters, School of Communication and Multimedia Studies
- Abstract/Description
-
The ability to understand the individuals that we deal with on a daily basis can give anyone who focuses on this knowledge a competitive advantage in today's business world. In today's fast paced and globally expanding business world, it is critical to explore innovative approaches that will facilitate the process and time it typically takes to establish business relationships. When it is imperative to quickly create a business relationship between individuals that are unknown to each other,...
Show moreThe ability to understand the individuals that we deal with on a daily basis can give anyone who focuses on this knowledge a competitive advantage in today's business world. In today's fast paced and globally expanding business world, it is critical to explore innovative approaches that will facilitate the process and time it typically takes to establish business relationships. When it is imperative to quickly create a business relationship between individuals that are unknown to each other, identifying the city or region of the individual with whom a relationship is being formed and understanding that culture will help build a common ground which will facilitate and enhance the newly established working relationship. This paper shows how this can be achieved.
Show less - Date Issued
- 2008
- PURL
- http://purl.flvc.org/FAU/165671
- Subject Headings
- Business communication, Communication in management, Organizational effectiveness, Interpersonal relations, Relationship marketing, Corporate culture
- Format
- Document (PDF)
- Title
- Strategies for effective communication with Hispanic students: An analysis of student responses to recruitment viewbooks used by colleges and universities.
- Creator
- Botero, Nancy Renee, Florida Atlantic University, Dorothy F. Schmidt College of Arts and Letters, Department of Communication Sciences and Disorders
- Abstract/Description
-
This study examines effective strategies of communication with Hispanic students through the use of printed material, specifically recruitment viewbooks used by colleges and universities. The Hispanic market is significant in south Florida. As colleges and universities begin to seek to communicate the benefits of their institutions to this population, it is important to produce printed communication in a manner that appeals to members of the Hispanic culture. Using a qualitative approach...
Show moreThis study examines effective strategies of communication with Hispanic students through the use of printed material, specifically recruitment viewbooks used by colleges and universities. The Hispanic market is significant in south Florida. As colleges and universities begin to seek to communicate the benefits of their institutions to this population, it is important to produce printed communication in a manner that appeals to members of the Hispanic culture. Using a qualitative approach through focus group research, Hispanic freshmen students of a community college and upper division students at a public university were asked a series of open-ended questions about their preferences in the use of language, photographs and several design elements of three publications. One college viewbook represented a majority enrollment of Hispanics. The second viewbook represented a university that is culturally diverse. A third viewbook represented a university that has Hispanic enrollment of less than 4%.
Show less - Date Issued
- 1999
- PURL
- http://purl.flvc.org/fcla/dt/15621
- Subject Headings
- Business Administration, Marketing, Sociology, Ethnic and Racial Studies, Mass Communications, Education, Higher
- Format
- Document (PDF)