Current Search: Buildings, Prefabricated--Trade and manufacture (x)
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Title
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A Study of Relationships within Marketing Channels in the United States Metal Building Industry.
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Creator
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Daugherty, Thomas Patrick, Florida Atlantic University, Stroh, Thomas F., Department of Marketing, College of Business
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Abstract/Description
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"The strength of the metal building industry lies in a loyal long term dealer-manufacturer relationship." This quote was the beginning statement made during an interview by Mr. Jerry Bell, Director of the Metal Building Dealer's Association. Mr. Bell has isolated, as most important, a relationship which is responsible for over 800 million dollars of annual sales and the employment of over 14,000 people at the manufacturer's level. Countless others are employed by dealerships in the sales and...
Show more"The strength of the metal building industry lies in a loyal long term dealer-manufacturer relationship." This quote was the beginning statement made during an interview by Mr. Jerry Bell, Director of the Metal Building Dealer's Association. Mr. Bell has isolated, as most important, a relationship which is responsible for over 800 million dollars of annual sales and the employment of over 14,000 people at the manufacturer's level. Countless others are employed by dealerships in the sales and construction of this relatively new system of construction which has made significant market penetration in the non-residential low rise construction market. The relative well being of this important dealer-manufacturer relationship is the subject of this study.
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Date Issued
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1980
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PURL
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http://purl.flvc.org/fcla/dt/14034
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Subject Headings
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Buildings, Prefabricated--Trade and manufacture, Buildings, Prefabricated--United States--Marketing
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Format
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Document (PDF)