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Identities for sale: Advertising's construction of the ideal teenage girl in "Teen", "Seventeen," and "YM"
Title
Identities for sale: Advertising's construction of the ideal teenage girl in "Teen", "Seventeen," and "YM".
Creator
Puritz, Judi Anne., Florida Atlantic University, Scodari, Christine
Abstract/Description
This essay examines the messages embedded in the advertisements appearing in 'Teen, Seventeen and YM. A combined multi-textual analysis followed by detailed semiotic study of paradigmatic cases helped to unearth several key themes in the advertisements. It was possible to determine that 'Teen, Seventeen, and YM construct an image of the ideal teenage girl, one primarily concerned with beauty, fashion and romance. Given the fact that many young girls turn to these publications for guidance, it...
Show moreThis essay examines the messages embedded in the advertisements appearing in 'Teen, Seventeen and YM. A combined multi-textual analysis followed by detailed semiotic study of paradigmatic cases helped to unearth several key themes in the advertisements. It was possible to determine that 'Teen, Seventeen, and YM construct an image of the ideal teenage girl, one primarily concerned with beauty, fashion and romance. Given the fact that many young girls turn to these publications for guidance, it is argued that the messages put forward in these texts may have a profound effect on the social reality of their readers.
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Date Issued
1995
PURL
http://purl.flvc.org/fcla/dt/15144
Subject Headings
Mass media and teenagers, Advertising--Psychological aspects, Symbolism in advertising, Advertising, Magazine--Social aspects
Format
Document (PDF)
Optimal positioning of web page banner advertisements
Title
Optimal positioning of web page banner advertisements: an extension of hemispheric process theory.
Creator
Goodrich, Kendall., Florida Atlantic University, College of Business, Department of Marketing
Abstract/Description
The purpose of this research is to determine whether optimal ad placement and page context can significantly impact advertising effects, by extending hemispheric processing theory. This study contributes to the marketing literature by 1) addressing theoretical conflicts regarding optimal hemispheric ad placement (more favorable effects with leftward photo ads and rightward text ads; Janiszewski 1988) and page context (matching activation from "priming" of opposing brain hemispheres...
Show moreThe purpose of this research is to determine whether optimal ad placement and page context can significantly impact advertising effects, by extending hemispheric processing theory. This study contributes to the marketing literature by 1) addressing theoretical conflicts regarding optimal hemispheric ad placement (more favorable effects with leftward photo ads and rightward text ads; Janiszewski 1988) and page context (matching activation from "priming" of opposing brain hemispheres Janiszewski 1990), 2) by evaluating multiple advertising effects in relation to mere exposure rather than focusing primarily on attitudes (Janiszewski 1988, 1990), and 3) by addressing an important knowledge gap regarding optimal Web advertising (Dahlen, Rasch and Rosengren 2003). A growing amount of money is being spent on Internet advertising, with revenues totaling $12.5 billion in 2005, up more than 30 percent over 2004 (IAB 2006). However, banner ad click-through rates are low (between .1 and .2 percent for standard ads; DoubleClick 2007) and only 10% of business executives believe that banner advertising is highly effective in generating new business (Forrester 2006). Advertisers continue to use banner ads, perhaps because the "branding" benefits are not limited to clickthroughs (Briggs and Hollis 1997). While numerous ad-related factors have been previously studied (e.g., ad context creative factors, recall/recognition effects, repetition), to the author's knowledge no research has examined the effect of banner ad placement on advertising outcomes such as attention, recognition, brand attitude and purchase intention., A 2 x 2 x 2 between subjects factorial design was implemented, in which the ad type (pictorial or verbal), ad placement (left or right of Web page), and the page type (text or image-oriented) were manipulated in an online environment. While the results only partially support the hypotheses (rank-ordered stimuli groups from "optimal" to "least optimal" effects) matching activation and hemispheric ad placement appeared to differentially affect advertising outcomes. A supplementary data analysis, which directly compared hemispheric ad placement and matching activation, indicates that matching activation has a greater effect on attention, while hemispheric ad placement has a greater effect on purchase intention. The findings suggest that online advertising efforts should be specifically matched with advertising goals. Managerial implications are discussed.
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Date Issued
2007
PURL
http://purl.flvc.org/FAU/77642
Subject Headings
Product management, Internet advertising, Economic aspects, Logos (Symbols), Design, Marketing, Psychological aspects, Advertising, Effective frequency
Format
Document (PDF)
The Effects of Preattention in an Online Advertising Context: A Neuroscience Perspective
Title
The Effects of Preattention in an Online Advertising Context: A Neuroscience Perspective.
Creator
Milosavljevic, Milica, Shaw, Eric H., Florida Atlantic University
Abstract/Description
Consumers are exposed to thousands of marketing messages every day. In such a cluttered environment, gaining consumers· attention becomes an increasingly important business objective. This study expands the concept of attention from a simple view of attention as se lection of stimuli to a more elaborate two step process consisting of (I) preattention and (2) focal attention. The focus of this research is on preattention, which is determined by physical characteristics of objects in a visual...
Show moreConsumers are exposed to thousands of marketing messages every day. In such a cluttered environment, gaining consumers· attention becomes an increasingly important business objective. This study expands the concept of attention from a simple view of attention as se lection of stimuli to a more elaborate two step process consisting of (I) preattention and (2) focal attention. The focus of this research is on preattention, which is determined by physical characteristics of objects in a visual scene. This study also i1Pproves the measurement ofpreattention by surveying the neuroscience literature and using a computational model to measure preattention. This improved measure allows us to provide an enhanced explanation of how preattention f::tcilitates mere exposure effects. Results confirm that preattentive processing of an ad in a visual scene affects liking of that ad even when people do not remember previously seeing the advertisement. The study also finds that subtle. preattentive processes require increasing amounts of time in order to affect focal attention and attitude toward the ad.
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Date Issued
2007
PURL
http://purl.flvc.org/fau/fd/FA00000607
Subject Headings
Internet Advertising--Psychological Aspects, Marketing--Psychological Aspects, Advertising--Effective Frequency, Human-Computer Interaction
Format
Document (PDF)
Average (arithmetic mean) of women’s bodies
Title
Average (arithmetic mean) of women’s bodies.
Creator
Behar, Linda, Valdes, Juana, Florida Atlantic University, Dorothy F. Schmidt College of Arts and Letters, Department of Visual Arts and Art History
Abstract/Description
Between 1939 and 1940 the United States Government conducted a study of the measurements of women’s bodies to establish a standardized system of garment and pattern sizes. The central theme of my research is to analyze the female figure in the context of a technology-driven global contemporary society. My thesis exhibition includes a body of work that echoes the pressures that Western Society employs by standardizing women’s appearances. The focus of the work is to confront the viewer with a...
Show moreBetween 1939 and 1940 the United States Government conducted a study of the measurements of women’s bodies to establish a standardized system of garment and pattern sizes. The central theme of my research is to analyze the female figure in the context of a technology-driven global contemporary society. My thesis exhibition includes a body of work that echoes the pressures that Western Society employs by standardizing women’s appearances. The focus of the work is to confront the viewer with a visual examination, which illustrates the preconceived notion that Western Society portrays the female body as a commodity and exports those views to different cultures and societies. This calls to question: “who makes those standards endorsed by society and why women follow them?”. From the standardized measurements conducted by the United States Government, I generated a 2-D computer model of an outline of the generic female figure. Based on the 2-D representation, I constructed a series of ten 27”x36” inkjet prints and a 3-Dimensional prototype of the figurative form. The project consist on the manufacture of 14,698 molds base on the 3- Dimensional prototype -- 10% reduction of the size of the average female.
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Date Issued
2014
PURL
http://purl.flvc.org/fau/fd/FA00004079
Subject Headings
Advertising -- Psychological aspects, Body image in women, Feminine beauty (Aesthetics), Feminist theory, Human body -- Social aspects, Self esteem in women
Format
Document (PDF)
Celebrating diversity through fashion? A cultural analysis of Tommy Hilfiger online
Title
Celebrating diversity through fashion? A cultural analysis of Tommy Hilfiger online.
Creator
Taylor, Adam D., Florida Atlantic University, Scodari, Christine
Abstract/Description
Tommy Hilfiger is a popular fashion designer who incorporates a unique mix of style, patriotism and cultural diversity into the advertising and marketing of his products. But does his approach communicate true equality or divide Americans through race, class, and/or consumerism? Does his conceptualization of cultural diversity support ideals of multiculturalism or promote principles of assimilation? Tommy Hilfiger's official website, www.tommy.com, is analyzed from a cultural studies...
Show moreTommy Hilfiger is a popular fashion designer who incorporates a unique mix of style, patriotism and cultural diversity into the advertising and marketing of his products. But does his approach communicate true equality or divide Americans through race, class, and/or consumerism? Does his conceptualization of cultural diversity support ideals of multiculturalism or promote principles of assimilation? Tommy Hilfiger's official website, www.tommy.com, is analyzed from a cultural studies perspective to examine these questions. Political economic, cultural economic and semiotic theories are applied at the levels of production, text and consumption to reveal whether hegemonic or counter-hegemonic themes prevail. As a result, it is determined that hegemonic themes of white, Anglo-Americanism and consumerism do prevail, while counter-hegemonic messages of multiculturalism are less dominant. Findings also indicate that there is still much progress to be made in terms of achieving cultural equality in the United States.
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Date Issued
2004
PURL
http://purl.flvc.org/fcla/dt/13184
Subject Headings
Fashion--Social aspects, Internet advertising, Internet marketing, Multiculturalism, Fashion--Psychological aspects, Clothing and dress--Marketing, Hilfiger, Tommy
Format
Document (PDF)
Product placement within violent media
Title
Product placement within violent media: investigating the role of emotion on product memory.
Creator
Berger, Johanna D., Charles E. Schmidt College of Science, Department of Psychology
Abstract/Description
Despite extensive research into memory and violence, relatively little is known about the relationship between violent media and memory of advertised products. Research has yielded contradictory evidence ; some scholars have found a negative relationship, others a nonexistent one... This research investigated the role of emotion in the relationship between violent media and product placement memory. This study creates insight into inconclusive previous findings by providing evidence that...
Show moreDespite extensive research into memory and violence, relatively little is known about the relationship between violent media and memory of advertised products. Research has yielded contradictory evidence ; some scholars have found a negative relationship, others a nonexistent one... This research investigated the role of emotion in the relationship between violent media and product placement memory. This study creates insight into inconclusive previous findings by providing evidence that violence influences product memory. Specifically, participants were significantly worse at remembering products placed within violent clips (e.g., free recall, cued recall, recognition. Participants' emotional responses to the violent clips also appeared to influence their memory for embedded products ; product recognition was significantly correlated with disgust, avoidance, and interest ratings.... Interestingly, stronger negative responses to the violent clips were correlated with decreased preference for the embedded products. Furthermore, the pattern of differences for product preference between target and non-target violent products varied according to negative emotional reaction. Therefore, this dissertation provides insight into the role emotion plays in the relationship between viewing violent media and product placement memory.
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Date Issued
2012
PURL
http://purl.flvc.org/FAU/3358283
Subject Headings
Mass media, Marketing, Advertising, Psychological aspects, Persuasion (Psychology), Product placement in mass media, Violence in mass media, Psychological aspects, Human information processing, Research
Format
Document (PDF)