Current Search: Consumer behavior (x)
View All Items
(21 - 27 of 27)
Pages
- Title
- Big data and analytics: the future of music marketing.
- Creator
- Capodilupo, Daniella, Abrams, Ira, Florida Atlantic University, College of Business, Department of Management
- Abstract/Description
-
This is a comprehensive study of how Big Data and analytics will be the future of music marketing. There has been a recent trend of being able to turn metrics into quantifiable, real-word predictions. With an increase in online music consumption along with the use of social media there is now a clearer view than ever before about how this will happen. Instead of solely relying on big record companies for an artist to make it to the big time, there is now a plethora of data and analytics...
Show moreThis is a comprehensive study of how Big Data and analytics will be the future of music marketing. There has been a recent trend of being able to turn metrics into quantifiable, real-word predictions. With an increase in online music consumption along with the use of social media there is now a clearer view than ever before about how this will happen. Instead of solely relying on big record companies for an artist to make it to the big time, there is now a plethora of data and analytics available not just to a small number of big companies, but to anyone.
Show less - Date Issued
- 2015
- PURL
- http://purl.flvc.org/fau/fd/FA00004353, http://purl.flvc.org/fau/fd/FA00004353
- Subject Headings
- Big data -- Economic aspects, Consumer behavior, Internet marketing, Marketing -- Data processing, Music and the Internet, Musical analysis -- Data processing
- Format
- Document (PDF)
- Title
- Changing Consumer Behavior through Ambient Displays in Smart Cafeterias and Detecting Anomalous Reporting Behavior in Wireless Sensors.
- Creator
- Hughes, Shiree, Hallstrom, Jason O., Florida Atlantic University, College of Engineering and Computer Science, Department of Computer and Electrical Engineering and Computer Science
- Abstract/Description
-
Food availability and food waste are signi cant global problems which can be mitigated through the use of sensor networks. Current methods of monitoring food waste require manual data collection and are implemented infrequently, providing imprecise information. The use of sensors to automate food waste measurement allows constant monitoring, provides a better dataset for analysis, and enables real- time feedback, which can be used to affect behavioral change in consumers. The data from such...
Show moreFood availability and food waste are signi cant global problems which can be mitigated through the use of sensor networks. Current methods of monitoring food waste require manual data collection and are implemented infrequently, providing imprecise information. The use of sensors to automate food waste measurement allows constant monitoring, provides a better dataset for analysis, and enables real- time feedback, which can be used to affect behavioral change in consumers. The data from such networks can be used to drive ambient displays designed to educate a target audience, and ultimately reduce the amount of waste generated. We present WASTE REDUCE, a system for automating the measurement of food waste and affecting behavioral change. The challenges and results of deploying such a system are presented. To assess the bene ts of using WASTE REDUCE, two case studies are conducted. The rst study evaluates three different displays, and the second reevaluates one of these displays in a separate location. These studies con rm that the combination of automated monitoring and ambient feedback can reduce food waste for targeted groups.
Show less - Date Issued
- 2017
- PURL
- http://purl.flvc.org/fau/fd/FA00004896, http://purl.flvc.org/fau/fd/FA00004896
- Subject Headings
- Consumer behavior., Intelligent sensors., Wireless sensor networks., Wireless communication systems., Environmental economics., Food consumption--Measurement., Food industry and trade--Safety measures., Food supply--Globalization.
- Format
- Document (PDF)
- Title
- Do Consumers Forgive and Forget?.
- Creator
- Ben Mrad, Selima, Mullen, Michael R., Mangleburg, Tamara, Florida Atlantic University
- Abstract/Description
-
While tension is growing in the Middle East towards the United States due to American foreign policies, hate and anger is rising, and Middle Easterners feel threatened by the United States. It is with such a context in mind that the animosity of consumers in the Middle East is examined and whether that animosity affects the willingness to buy. In this study, the intention is to understand consumers' internal motivations behind their refusal to buy American products. Is it just to express...
Show moreWhile tension is growing in the Middle East towards the United States due to American foreign policies, hate and anger is rising, and Middle Easterners feel threatened by the United States. It is with such a context in mind that the animosity of consumers in the Middle East is examined and whether that animosity affects the willingness to buy. In this study, the intention is to understand consumers' internal motivations behind their refusal to buy American products. Is it just to express anger, to punish the United States, or just to enhance their images, that consumers in the Middle East refuse to buy American products? In addition, the goal is to go a step further and to investigate whether animosity is expressed across different religious groups.
Show less - Date Issued
- 2008
- PURL
- http://purl.flvc.org/fau/fd/FA00000300
- Subject Headings
- Middle East--Economic conditions, Consumer behavior--Middle East, Emotions--Economic aspects, Persuasion (Psychology), United States--Foreign economic relations--21st century
- Format
- Document (PDF)
- Title
- Influence of consumers' trust beliefs on intentions to transact in the online environment: An e-tail study.
- Creator
- Becerra, Enrique P., Florida Atlantic University, Korgaonkar, Pradeep
- Abstract/Description
-
With the increased importance of retailing through the Internet, or e-tailing, researchers and practitioners alike have been interested in the role that trust can play in intentions to transact online. However, influences of trust on intentions to provide personal information to complete the transaction, and influences of trust in the product category, and/or in the brand, on intentions to transact, have received little attention. This research fills the gap in the exiting literature by...
Show moreWith the increased importance of retailing through the Internet, or e-tailing, researchers and practitioners alike have been interested in the role that trust can play in intentions to transact online. However, influences of trust on intentions to provide personal information to complete the transaction, and influences of trust in the product category, and/or in the brand, on intentions to transact, have received little attention. This research fills the gap in the exiting literature by understanding the influence of product category trust, brand trust and vendor trust on intentions to transact online, a combination of intentions to purchase and intentions to provide personal information to complete the transaction. Hypotheses of the influence of the trust variables on intentions to transact were tested using a computer simulated Internet web-site and two products in a 2 (product trust) x 2 (brand trust) x 2 (vendor trust) between-subject factorial design with replication, and a sample of 422 subjects. Findings suggest that channel trust still influences online intentions to transact and that product category trust, particularly for product categories with low past experience, also influences online intentions to transact. Additionally, findings also suggest that brand trust may be as important as vendor trust in influencing online intentions to transact. Findings suggest that Internet vendors will benefit from carrying trusted brands and from increasing consumer trust towards the Internet as a shopping channel.
Show less - Date Issued
- 2006
- PURL
- http://purl.flvc.org/fcla/dt/12204
- Subject Headings
- Electronic commerce, Retail trade--Automation, Internet marketing, Retail trade--Computer network resources, Consumer behavior, Business enterprises--Computer network resources
- Format
- Document (PDF)
- Title
- Juicing the Potato: The Giffen Effect and Market Volatility.
- Creator
- Fiske, Brian, Van Tassel, Eric, Florida Atlantic University
- Abstract/Description
-
The key objective of this thesis is to explain how aggregate agent investment behavior, in the presence of a Giffen Good, leads to excess market volatility. The thesis relies on two microeconomic models. The first model demonstrates how, in the presence of a Giffen Good, the demand curve is discontinuous and upward sloping. By analyzing the demand curve, price regions of potential volatility are identified. Using the first model as a foundation, a second model is introduced in which a...
Show moreThe key objective of this thesis is to explain how aggregate agent investment behavior, in the presence of a Giffen Good, leads to excess market volatility. The thesis relies on two microeconomic models. The first model demonstrates how, in the presence of a Giffen Good, the demand curve is discontinuous and upward sloping. By analyzing the demand curve, price regions of potential volatility are identified. Using the first model as a foundation, a second model is introduced in which a speculator trades in a dynamic setting. In this dynamic framework, opportunities for profit making by the speculator are identified. The speculative behavior aggravates market volatility.
Show less - Date Issued
- 2007
- PURL
- http://purl.flvc.org/fau/fd/FA00000302
- Subject Headings
- Investment analysis--Mathematics, Giffen, Robert,--1837-1910, Consumption (Economics)--Mathematical models--Ireland, Consumer behavior--Ireland, Microeconomics
- Format
- Document (PDF)
- Title
- What is old is new again: the role of discontinuity in nostalgia-related consumption.
- Creator
- Rutherford, Jana., College of Business, Department of Marketing
- Abstract/Description
-
A 'wave of nostalgia' has gripped the US leading to nostalgic fashions, furniture, television programming and even food. The marketing literature suggests that nostalgic-related consumption is the result of an aging population. It has been proposed that the purchase of nostalgic-products and services is an attempt by mature consumers to return psychologically to the ease, certainties and conflict free periods that existed or seemed to exist during their childhood or adolescence. This paper...
Show moreA 'wave of nostalgia' has gripped the US leading to nostalgic fashions, furniture, television programming and even food. The marketing literature suggests that nostalgic-related consumption is the result of an aging population. It has been proposed that the purchase of nostalgic-products and services is an attempt by mature consumers to return psychologically to the ease, certainties and conflict free periods that existed or seemed to exist during their childhood or adolescence. This paper proposes that discontinuity, as argued by Davis (1979), is a better explanation for why people develop a preference for and consume nostalgic goods. Although some insights have been developed, research focused only on mature consumers and is rather limited in offering alternative explanations for the evocation of nostalgic feelings. MANCOVA was the primary method used to test hypotheses. Findings of this study indicate that discontinuity does not necessarily lead to nostalgia and preference for nostalgic products varies.
Show less - Date Issued
- 2010
- PURL
- http://purl.flvc.org/FAU/2683126
- Subject Headings
- Consumption (Economics), Social aspects, Consumer behavior, Commercial products, Psychological aspects, Nostalgia, Economic aspects, Material culture, Popular culture
- Format
- Document (PDF)
- Title
- Food, fantasy, and the spectacle: the role of food and illusion at the wizarding world of harry potter.
- Creator
- Broemel, Erin T., Brown, Susan Love, Florida Atlantic University, Dorothy F. Schmidt College of Arts and Letters, Department of Anthropology
- Abstract/Description
-
Each year over 300 million people visit theme parks, making them the major vacation destination worldwide. Theme parks are known for their elaborate spectacle, the creation of artificial realities through intricate immersive experiences including costumed characters, stage shows, and extravagant decor. Though many aspects of the theme park experience have been reviewed, little focus has been given to the role of food in the overall immersion, particularly how food extends the spectacle into a...
Show moreEach year over 300 million people visit theme parks, making them the major vacation destination worldwide. Theme parks are known for their elaborate spectacle, the creation of artificial realities through intricate immersive experiences including costumed characters, stage shows, and extravagant decor. Though many aspects of the theme park experience have been reviewed, little focus has been given to the role of food in the overall immersion, particularly how food extends the spectacle into a fantastical created reality. This study examined the function of food within a highly immersive theme park setting, and how it contributed to the overall illusion and immersion of the fantasy environment. Research was conducted from December 2014 to March 2015 at The Wizarding World of Harry Potter, Universal Orlando Resort themed food served three overarching functions: (1) it operated as an experience, (2) it functioned as a conduit to authenticity, and, (3) it extended sensory perceptions. Food immersed tourists in the themed experience, though visual cues remained the primary sensory stimulus. However, guests considered the location to be more authentic when coupled with a themed food item, as opposed to the generic food choices found in other parks. Themed food functions as an extension of the spectacle by maintaining the illusion and contributes to the overall exhibition of the themed space.
Show less - Date Issued
- 2015
- PURL
- http://purl.flvc.org/fau/fd/FA00004430, http://purl.flvc.org/fau/fd/FA00004430
- Subject Headings
- Consumer behavior, Food -- Psychological aspects, Food -- Social aspects, Food tourism, Harry Potter (Fictitious character) -- Influence, Rowling, J.K -- Characters -- Harry Potter -- Influence, Themed environments -- Influence, Universal Studios Florida (Orlando, Fla.) : Amusement Park -- Wizarding World of Harry Potter
- Format
- Document (PDF)
