Current Search: Valdes, Juana (x)
-
-
Title
-
Average (arithmetic mean) of women’s bodies.
-
Creator
-
Behar, Linda, Valdes, Juana, Florida Atlantic University, Dorothy F. Schmidt College of Arts and Letters, Department of Visual Arts and Art History
-
Abstract/Description
-
Between 1939 and 1940 the United States Government conducted a study of the measurements of women’s bodies to establish a standardized system of garment and pattern sizes. The central theme of my research is to analyze the female figure in the context of a technology-driven global contemporary society. My thesis exhibition includes a body of work that echoes the pressures that Western Society employs by standardizing women’s appearances. The focus of the work is to confront the viewer with a...
Show moreBetween 1939 and 1940 the United States Government conducted a study of the measurements of women’s bodies to establish a standardized system of garment and pattern sizes. The central theme of my research is to analyze the female figure in the context of a technology-driven global contemporary society. My thesis exhibition includes a body of work that echoes the pressures that Western Society employs by standardizing women’s appearances. The focus of the work is to confront the viewer with a visual examination, which illustrates the preconceived notion that Western Society portrays the female body as a commodity and exports those views to different cultures and societies. This calls to question: “who makes those standards endorsed by society and why women follow them?”. From the standardized measurements conducted by the United States Government, I generated a 2-D computer model of an outline of the generic female figure. Based on the 2-D representation, I constructed a series of ten 27”x36” inkjet prints and a 3-Dimensional prototype of the figurative form. The project consist on the manufacture of 14,698 molds base on the 3- Dimensional prototype -- 10% reduction of the size of the average female.
Show less
-
Date Issued
-
2014
-
PURL
-
http://purl.flvc.org/fau/fd/FA00004079
-
Subject Headings
-
Advertising -- Psychological aspects, Body image in women, Feminine beauty (Aesthetics), Feminist theory, Human body -- Social aspects, Self esteem in women
-
Format
-
Document (PDF)
