Current Search: VAN ZANDT, RUSSELL D. (x)
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Title
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MARKETING HEALTH CARE PRODUCTS TO THE FEDERAL GOVERNMENT.
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Creator
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VAN ZANDT, RUSSELL D., Florida Atlantic University, Zimmerer, Thomas W., College of Business, Department of Marketing
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Abstract/Description
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The marketing of any product to the Federal Government is different than the normal non-governmental marketing effort. The marketing of health care products to the Federal Government is more unique due to the influence of the medical community, professional jealousy among Federal agencies and departments, and the varied types of health care delivery systems within the Federal Government. This study investigates the method, procedures, protocol and scope of those Federal agencies that procure...
Show moreThe marketing of any product to the Federal Government is different than the normal non-governmental marketing effort. The marketing of health care products to the Federal Government is more unique due to the influence of the medical community, professional jealousy among Federal agencies and departments, and the varied types of health care delivery systems within the Federal Government. This study investigates the method, procedures, protocol and scope of those Federal agencies that procure health care products. It explores the role of associations in this marketing effort and also details legislative and regulatory efforts regarding this activity. Recommendations and conclusions are made regarding the most effective use of available methods of marketing, the probable outcome of pending legislation, the probable future of Federal Government procurement and its effect on the Federal Health Care market.
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Date Issued
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1974
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PURL
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http://purl.flvc.org/fcla/dt/13702
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Subject Headings
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Business Administration, General
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Format
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Document (PDF)
