Current Search: PASQUEL, RAUL MIRANDA. (x)
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Title
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MARKETING STRATEGY FOR A NEW PREPARATORY SCHOOL IN MEXICO CITY.
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Creator
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PASQUEL, RAUL MIRANDA., Florida Atlantic University, Stroh, Thomas F., College of Business, Department of Marketing
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Abstract/Description
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The marketing strategy for a new preparatory school in Mexico City is based on a careful research of the market represented by students about to finish middle education and of their parents. This pointed out needs, wishes and interests of young people and the aims and aspirations of their parents in relation with the educational growth of their offspring. This thesis starts from the description of educational problems in Mexico as well as different levels and systems now applied in education....
Show moreThe marketing strategy for a new preparatory school in Mexico City is based on a careful research of the market represented by students about to finish middle education and of their parents. This pointed out needs, wishes and interests of young people and the aims and aspirations of their parents in relation with the educational growth of their offspring. This thesis starts from the description of educational problems in Mexico as well as different levels and systems now applied in education. It shows the distribution of the students population, to obtaining such conclusions that facilitated the design of a model junior college to be made a reality having a main objective of defining a unique philosophy, establishing an organization and designing academic plans and programs.
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Date Issued
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1975
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PURL
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http://purl.flvc.org/fcla/dt/13701
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Subject Headings
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Business Administration, Marketing
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Format
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Document (PDF)
