Current Search: OLIVERA, SERGIO. (x)
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Title
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A STUDY OF THE IMPACT OF THE CORPORATE IDENTITY PROGRAM ON BNM EMPLOYEES.
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Creator
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OLIVERA, SERGIO., Florida Atlantic University, Clare, Donald A.
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Abstract/Description
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On January 2, 1976, the Banco Nacional de Mexico S.A. launched a Corporate Identity Program to project a new image of the Company and its affiliated enterprises. The purpose of this qualitative case study was to learn about the reactions, motivations and expectations of the Banamex staff regarding the new visual image of the organization. At the same time, this study evaluates the involvement of employees in the commitment created by top management to give clients a better service. Some...
Show moreOn January 2, 1976, the Banco Nacional de Mexico S.A. launched a Corporate Identity Program to project a new image of the Company and its affiliated enterprises. The purpose of this qualitative case study was to learn about the reactions, motivations and expectations of the Banamex staff regarding the new visual image of the organization. At the same time, this study evaluates the involvement of employees in the commitment created by top management to give clients a better service. Some general recommendations are suggested to maintain and stimulate the desired involvement of personnel in the future organizational changes of the Company.
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Date Issued
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1977
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PURL
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http://purl.flvc.org/fcla/dt/13874
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Subject Headings
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Corporate image
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Format
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Document (PDF)
