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Impact of Functional versus Symbolic Signals on Initial Impressions: Implications for Designing the Look of a Website Homepage to Convey an Outdoorsy Brand Image/Personality for a Lifestyle Brand
Title
Impact of Functional versus Symbolic Signals on Initial Impressions: Implications for Designing the Look of a Website Homepage to Convey an Outdoorsy Brand Image/Personality for a Lifestyle Brand.
Creator
Gordon, Danielle, Llanos, Katherine, Nuhin, Samin, Smith, Allen
Abstract/Description
As competition among brands escalates, marketers seek emerging opportunities to differentiate and position brands and grow a customer base by offering lifestyle brands. Lifestyle branding adds value to consumers by integrating superior functional performance, enabling fuller engagement in lifestyle activities with emotional appeals satisfying psychological desires, such as adventure, excitement, camaraderie, and self-expression. While the importance of both functional performance and...
Show moreAs competition among brands escalates, marketers seek emerging opportunities to differentiate and position brands and grow a customer base by offering lifestyle brands. Lifestyle branding adds value to consumers by integrating superior functional performance, enabling fuller engagement in lifestyle activities with emotional appeals satisfying psychological desires, such as adventure, excitement, camaraderie, and self-expression. While the importance of both functional performance and emotional brand meaning have been justified in the marketing literature, an advertising maxim claimed successful communication required emphasis on one dominant message to create the most persuasive initial impression. Knowing that initial impressions impact consumer judgments of product design form, this study investigated whether functional or symbolic signals created more persuasive initial impressions when used to create the look of a website homepage for an outdoorsy lifestyle brand. The right look of a homepage creates a mood facilitating persuasion. Consent forms and APA Style complied with ethical research standards.
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Date Issued
2018
PURL
http://purl.flvc.org/fau/fd/FAU_SR00000037
Subject Headings
College students --Research --United States.
Format
Document (PDF)
Do birds of a feather really flock together: The effects of relatability of college lifestyles in advertisements
Title
Do birds of a feather really flock together: The effects of relatability of college lifestyles in advertisements.
Creator
Gordon, Danielle, Gilyazov, Daler, Smith, Allen E., Toteva, Irina, College of Business
Abstract/Description
Do birds of a feather really flock together? : The effects of relatability of college lifestyles in ads promoting the Starbucks brand
Date Issued
2015
PURL
http://purl.flvc.org/fau/fd/FA00005194
Subject Headings
College students --Research --United States.
Format
Document (PDF)
Should an Innovator Embrace the Prototypical, Authentic, or the High-Design Form? Insights into Initial Perceptions of Functionality, Ergonomics, Hedonism, Self-Expression, Authenticity, and Information Search of Dune Buggy Product Design Forms
Title
Should an Innovator Embrace the Prototypical, Authentic, or the High-Design Form? Insights into Initial Perceptions of Functionality, Ergonomics, Hedonism, Self-Expression, Authenticity, and Information Search of Dune Buggy Product Design Forms.
Creator
Smith, Hunter, Gordon, Danielle, Llanos, Katherine, Smith, Allen E., Office of Undergraduate Research and Inquiry
Abstract/Description
The outward appearance of a product and product design form underlies successful innovation. Design form creates initial impressions impacting buyer judgments. Prototypical designs provide assurance and familiarity. High-designs signal superior quality, exclusiveness, and prestige. Continued high performance gives authentic designs the real deal reputation. Results contributed to product design literature by revealing buyer’s initial impressions of prototypical, authentic, and high-design...
Show moreThe outward appearance of a product and product design form underlies successful innovation. Design form creates initial impressions impacting buyer judgments. Prototypical designs provide assurance and familiarity. High-designs signal superior quality, exclusiveness, and prestige. Continued high performance gives authentic designs the real deal reputation. Results contributed to product design literature by revealing buyer’s initial impressions of prototypical, authentic, and high-design forms, the independent variables. The dependent variables were functionality, ergonomics, hedonism, self-expression, authenticity, and information search. Plan of action included a convince sample of 60 millennials, personal distribution/ collection, manipulation check, and questionnaire pretest. Methods included secondary, survey, and experimental research. Ethical practice conformed to APA style, and consent forms. Reliability/validity was heightened by items borrowed from scholarly journals. Key findings: 1) high-design scored highest on self-expression, hedonism, and information search but lowest on ease of use; 2) prototypical design posed the greatest injury hazard; 3) Authentic design signaled highest functionality.
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Date Issued
2017
PURL
http://purl.flvc.org/fau/fd/FA00005637
Subject Headings
College students --Research --United States.
Format
Document (PDF)
Aesthetic, Functional, Symbolic, and Ergonomic Impressions: Implications for HoverboardProduct Design Form
Title
Aesthetic, Functional, Symbolic, and Ergonomic Impressions: Implications for HoverboardProduct Design Form.
Creator
Smith, Hunter, Gordon, Danielle, Llanos, Katherine, Smith, Allen E., Office of Undergraduate Research and Inquiry
Abstract/Description
Product design, a product’s outward appearance, associates with successful innovation when the design triggers buyers to develop positive impressions. The project assessed impressions of forty respondents to four distinctive hoverboard designs: 1) a prototypical design, 2) an ornate design, 3) an atypical design, and 4) a radical design. The original research extended extant research into design impressions of functionality, aesthetics, and symbolism to add an assessment of ergonomic...
Show moreProduct design, a product’s outward appearance, associates with successful innovation when the design triggers buyers to develop positive impressions. The project assessed impressions of forty respondents to four distinctive hoverboard designs: 1) a prototypical design, 2) an ornate design, 3) an atypical design, and 4) a radical design. The original research extended extant research into design impressions of functionality, aesthetics, and symbolism to add an assessment of ergonomic impressions. The systematic research method entailed a literature review, qualitative research, manipulation check, questionnaire pretest, convenience sample, and Chi-Square method enabling inferences with 90% confidence. A consent form and adherence to FAU’s academic integrity provided an ethical foundation. Results suggest that designers of hoverboards conform to the prototypical design to increase positive functional impressions, avoid ornate designs, and consider buyers’ skill level and self-expression when developing atypical designs due to respondents’ negative impressions of safety risks and ability to control a hoverboard.
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Date Issued
2016
PURL
http://purl.flvc.org/fau/fd/FA00005604
Subject Headings
College students --Research --United States.
Format
Document (PDF)