Current Search: Gilyazov, Daler (x)
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Title
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Do birds of a feather really flock together: The effects of relatability of college lifestyles in advertisements.
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Creator
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Gordon, Danielle, Gilyazov, Daler, Smith, Allen E., Toteva, Irina, College of Business
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Abstract/Description
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Do birds of a feather really flock together? : The effects of relatability of college lifestyles in ads promoting the Starbucks brand
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Date Issued
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2015
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PURL
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http://purl.flvc.org/fau/fd/FA00005194
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Subject Headings
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College students --Research --United States.
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Format
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Document (PDF)
