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Event tourism and the product life cycle: The Brimfield, Massachusetts Antiques and Collectibles Show

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Date Issued:
2000
Summary:
Because every region, destination, site, of event is unique, it has been difficult to apply any one specific rule or model to enhance tourism planning. In manufacturing, and other economic areas, the product life cycle concept has been a proven method used in tracing the evolution of a product of industry through its various stages of life. In the past, most tourism models were used specifically to measure economic development, employment, foreign exchange, and tax revenues, but not the life cycle of the destination or site itself In recent years however, a form of the product life cycle model has been found increasingly useful in tracing the stages of the tourism product and its components. The tourism life cycle model provides the opportunity to study the history of a destination, site, or event by identifying the causes that influence its transition through each of its stages. The purpose of this paper is to trace the evolution of a major U.S. antiquing event by using the product, of more precisely, the tourism life cycle model. It will examine the different stages which the event had traversed, and will attempt to show that the time may be at hand for promoters and other vested participants to engage in strategic planning in order to rejuvenate the event.
Title: Event tourism and the product life cycle: The Brimfield, Massachusetts Antiques and Collectibles Show.
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Name(s): Wong, Faith Judith
Florida Atlantic University, Degree Grantor
Ivy, Russell L., Thesis Advisor
Type of Resource: text
Genre: Electronic Thesis Or Dissertation
Issuance: monographic
Date Issued: 2000
Publisher: Florida Atlantic University
Place of Publication: Boca Raton, Fla.
Physical Form: application/pdf
Extent: 140 p.
Language(s): English
Summary: Because every region, destination, site, of event is unique, it has been difficult to apply any one specific rule or model to enhance tourism planning. In manufacturing, and other economic areas, the product life cycle concept has been a proven method used in tracing the evolution of a product of industry through its various stages of life. In the past, most tourism models were used specifically to measure economic development, employment, foreign exchange, and tax revenues, but not the life cycle of the destination or site itself In recent years however, a form of the product life cycle model has been found increasingly useful in tracing the stages of the tourism product and its components. The tourism life cycle model provides the opportunity to study the history of a destination, site, or event by identifying the causes that influence its transition through each of its stages. The purpose of this paper is to trace the evolution of a major U.S. antiquing event by using the product, of more precisely, the tourism life cycle model. It will examine the different stages which the event had traversed, and will attempt to show that the time may be at hand for promoters and other vested participants to engage in strategic planning in order to rejuvenate the event.
Identifier: 9780599809635 (isbn), 12664 (digitool), FADT12664 (IID), fau:9546 (fedora)
Note(s): Thesis (M.A.)--Florida Atlantic University, 2000.
Subject(s): Product life cycle
Tourism--Planning
Flea markets--Massachusetts
Antiques--Massachusetts--Exhibitions
Held by: Florida Atlantic University Libraries
Persistent Link to This Record: http://purl.flvc.org/fcla/dt/12664
Sublocation: Digital Library
Use and Reproduction: Copyright © is held by the author with permission granted to Florida Atlantic University to digitize, archive and distribute this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder.
Use and Reproduction: http://rightsstatements.org/vocab/InC/1.0/
Host Institution: FAU
Is Part of Series: Florida Atlantic University Digital Library Collections.