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Liberating machismo

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Date Issued:
2012
Summary:
This thesis examines the Alberto Korda Guerrillero Heroico image within the realm of U.S. Latino/a fiction. Drawing from several trends that constitute Latino/a identity as either resistant to white mainstream hegemonies, or as a performative construct, I argue that a collective Hispanic identity is found somewhere between these two extremes. Corporate discourses have perpetuated stereotypes of Latino masculinity to limit any alternate and nuanced portrayal of Latinidad. Specifically, I posit that the corporate use of the Che photograph illustrates Latin men as hypermasculine, limiting Latin-ness to a performance of its mainstream depiction. To combat the commercialization of the print, the novel Loving Che imagines new possibilities for the Hispanic community and its relationship to the U.S. market, challenging the idea of a pan-Latino/a identity with archival photographis of the comandante. Together, both texts bridge performative and resistant trends, providing a potential Latinidad that resists and eludes corporate hegemonies.
Title: Liberating machismo: deconstructing the stereotypes of Latinidad in Alberto Korda's Guerrillero Heroico.
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Name(s): Ayala-Walsh, Johanna.
Dorothy F. Schmidt College of Arts and Letters
Department of English
Type of Resource: text
Genre: Electronic Thesis Or Dissertation
Date Issued: 2012
Publisher: Florida Atlantic University
Physical Form: electronic
Extent: viii, 101 p. : ill. (some col.)
Language(s): English
Summary: This thesis examines the Alberto Korda Guerrillero Heroico image within the realm of U.S. Latino/a fiction. Drawing from several trends that constitute Latino/a identity as either resistant to white mainstream hegemonies, or as a performative construct, I argue that a collective Hispanic identity is found somewhere between these two extremes. Corporate discourses have perpetuated stereotypes of Latino masculinity to limit any alternate and nuanced portrayal of Latinidad. Specifically, I posit that the corporate use of the Che photograph illustrates Latin men as hypermasculine, limiting Latin-ness to a performance of its mainstream depiction. To combat the commercialization of the print, the novel Loving Che imagines new possibilities for the Hispanic community and its relationship to the U.S. market, challenging the idea of a pan-Latino/a identity with archival photographis of the comandante. Together, both texts bridge performative and resistant trends, providing a potential Latinidad that resists and eludes corporate hegemonies.
Identifier: 827545997 (oclc), 3358279 (digitool), FADT3358279 (IID), fau:4004 (fedora)
Note(s): by Johanna Ayala-Walsh.
Thesis (M.A.)--Florida Atlantic University, 2012.
Includes bibliography.
Mode of access: World Wide Web.
System requirements: Adobe Reader.
Subject(s): Korda, Alberto, 1928-2001
Menâendez, Ana, 1970-
Guevara, Ernesto, 1928-1967
Masculinity in popular culture -- Latin America
Machismo -- Latin America
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Persistent Link to This Record: http://purl.flvc.org/FAU/3358279
Use and Reproduction: http://rightsstatements.org/vocab/InC/1.0/
Owner Institution: FAU