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'Indie' empowerment

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Date Issued:
2010
Summary:
The use of new media technology which refers to digital, computerized, or networked information and communication technologies such as the Internet, mobile devices, gaming, and social networks, has come to define the music industry today, and it is this technology that has empowered independent artists in such a way that they are now free to pursue heights of success previously only available to major label artists. New media technology has affected the traditional business models of major labels, it has resulted in gross decline in recording costs, given birth to new channels of music marketing, and business models, and has created a new music clientele that requires instant gratification, personalization, and connectivity. In the face of such change, independent artists have been empowered and can access opportunities to distribute music independently, market and promote music effectively to niche markets, secure publishing deals, while building their own community of dedicated fans.
Title: 'Indie' empowerment: new media strategies and the rise of the independent artist.
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Name(s): Harris, Simone K.
College of Business
Department of Management
Type of Resource: text
Genre: Electronic Thesis Or Dissertation
Issuance: monographic
Date Issued: 2010
Publisher: Florida Atlantic University
Physical Form: electronic
Extent: xi, 180 p. : ill.
Language(s): English
Summary: The use of new media technology which refers to digital, computerized, or networked information and communication technologies such as the Internet, mobile devices, gaming, and social networks, has come to define the music industry today, and it is this technology that has empowered independent artists in such a way that they are now free to pursue heights of success previously only available to major label artists. New media technology has affected the traditional business models of major labels, it has resulted in gross decline in recording costs, given birth to new channels of music marketing, and business models, and has created a new music clientele that requires instant gratification, personalization, and connectivity. In the face of such change, independent artists have been empowered and can access opportunities to distribute music independently, market and promote music effectively to niche markets, secure publishing deals, while building their own community of dedicated fans.
Identifier: 654817985 (oclc), 2705072 (digitool), FADT2705072 (IID), fau:3526 (fedora)
Note(s): by Simone K. Harris.
Thesis (M.S.)--Florida Atlantic University, 2010.
Includes bibliography.
Electronic reproduction. Boca Raton, Fla., 2010. Mode of access: World Wide Web.
Subject(s): Music -- Economic aspects
Music and the Internet
Music trade
Music and globalization
Sound recordings -- Marketing
Held by: FBoU FAUER
Persistent Link to This Record: http://purl.flvc.org/FAU/2705072
Use and Reproduction: http://rightsstatements.org/vocab/InC/1.0/
Owner Institution: FAU