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Distracted Driving: A Cross-Disciplinary Analysis Exploring The Effectiveness Of Public Service Announcements Regarding Texting And Driving That Employ A Filmed Narrative With Emotional Appeals
- Date Issued:
- 2017
- Summary:
- Despite efforts to mitigate texting and driving in the United States, accidents as a result of distracted driving continue to increase, especially within the 16-24 age group. Considering the traits of the members of this age group, as well as the attributes of the various means that are utilized to mitigate such behavior, I hypothesize that the employment of filmed narratives in public service announcements is more effective than any other established approach. Testing the validity of this hypothesis, contributing to a lack of research, three methods of analysis were employed in this project: a textual analysis of a filmed narrative; an audience analysis of the comments accompanying the filmed narrative; and a video session followed by a self-administered questionnaire. The results of this study indicate that while the filmed narrative is more effective than the spoken narrative, more intensive analyses are necessary for further speculation.
Title: | Distracted Driving: A Cross-Disciplinary Analysis Exploring The Effectiveness Of Public Service Announcements Regarding Texting And Driving That Employ A Filmed Narrative With Emotional Appeals. |
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Name(s): |
Seibold, Jeremy R., author Charbonneau, Stephen, Thesis advisor Florida Atlantic University, Degree grantor Dorothy F. Schmidt College of Arts and Letters School of Communication and Multimedia Studies |
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Type of Resource: | text | |
Genre: | Electronic Thesis Or Dissertation | |
Date Created: | 2017 | |
Date Issued: | 2017 | |
Publisher: | Florida Atlantic University | |
Place of Publication: | Boca Raton, Fla. | |
Physical Form: | application/pdf | |
Extent: | 103 p. | |
Language(s): | English | |
Summary: | Despite efforts to mitigate texting and driving in the United States, accidents as a result of distracted driving continue to increase, especially within the 16-24 age group. Considering the traits of the members of this age group, as well as the attributes of the various means that are utilized to mitigate such behavior, I hypothesize that the employment of filmed narratives in public service announcements is more effective than any other established approach. Testing the validity of this hypothesis, contributing to a lack of research, three methods of analysis were employed in this project: a textual analysis of a filmed narrative; an audience analysis of the comments accompanying the filmed narrative; and a video session followed by a self-administered questionnaire. The results of this study indicate that while the filmed narrative is more effective than the spoken narrative, more intensive analyses are necessary for further speculation. | |
Identifier: | FA00004874 (IID) | |
Degree granted: | Thesis (M.A.)--Florida Atlantic University, 2017. | |
Collection: | FAU Electronic Theses and Dissertations Collection | |
Note(s): | Includes bibliography. | |
Subject(s): |
Distracted driving--Case studies. Advertising, Public service--Case studies. Text messaging (Cell phone systems) Traffic safety. |
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Held by: | Florida Atlantic University Libraries | |
Sublocation: | Digital Library | |
Links: | http://purl.flvc.org/fau/fd/FA00004874 | |
Persistent Link to This Record: | http://purl.flvc.org/fau/fd/FA00004874 | |
Use and Reproduction: | Copyright © is held by the author, with permission granted to Florida Atlantic University to digitize, archive and distribute this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder. | |
Use and Reproduction: | http://rightsstatements.org/vocab/InC/1.0/ | |
Host Institution: | FAU | |
Is Part of Series: | Florida Atlantic University Digital Library Collections. |