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Embodied Mimicry: Lightening Black Bodies in the Visual Rhetoric of Popular 20th Century Black Media

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Date Issued:
2016
Summary:
This study analyzes various forms of visual and textual rhetoric found in popular black-owned print media from 1900-1970, including: beauty product advertisements, magazine cover photography and feature articles in order to contribute to a rhetorical history of color bias within the African-American community. The imagery included here validated and encouraged the transformation and lightening of African-American bodies through what I call embodied mimicry in order to achieve dominance within the racial group and a semblance of acceptance outside of it. Mimicry of white societal standards by African-Americans including: formatting of print media, circulation of beauty ads and physical embodiment of white physical features ultimately re-inscribed the tenets of racism into the black public sphere in the form of colorism. The intention of this research is to analyze the rhetorical history of colorism in order to better understand the current state of colorism in American society.
Title: Embodied Mimicry: Lightening Black Bodies in the Visual Rhetoric of Popular 20th Century Black Media.
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Name(s): Judge-Hemans, Janéa, author
Heidt, Stephen, Thesis advisor
Florida Atlantic University, Degree grantor
Dorothy F. Schmidt College of Arts and Letters
School of Communication and Multimedia Studies
Type of Resource: text
Genre: Electronic Thesis Or Dissertation
Date Created: 2016
Date Issued: 2016
Publisher: Florida Atlantic University
Place of Publication: Boca Raton, Fla.
Physical Form: application/pdf
Extent: 89 p.
Language(s): English
Summary: This study analyzes various forms of visual and textual rhetoric found in popular black-owned print media from 1900-1970, including: beauty product advertisements, magazine cover photography and feature articles in order to contribute to a rhetorical history of color bias within the African-American community. The imagery included here validated and encouraged the transformation and lightening of African-American bodies through what I call embodied mimicry in order to achieve dominance within the racial group and a semblance of acceptance outside of it. Mimicry of white societal standards by African-Americans including: formatting of print media, circulation of beauty ads and physical embodiment of white physical features ultimately re-inscribed the tenets of racism into the black public sphere in the form of colorism. The intention of this research is to analyze the rhetorical history of colorism in order to better understand the current state of colorism in American society.
Identifier: FA00004719 (IID)
Degree granted: Thesis (M.A.)--Florida Atlantic University, 2016.
Collection: FAU Electronic Theses and Dissertations Collection
Note(s): Includes bibliography.
Subject(s): African Americans -- Color -- Social aspects
Black race -- Color
Colorism -- United States
Ethnicity in mass media
Human skin color -- Social aspects
Mass media and minorities
Race awareness
Racism in mass media
Held by: Florida Atlantic University Libraries
Sublocation: Digital Library
Links: http://purl.flvc.org/fau/fd/FA00004719
Persistent Link to This Record: http://purl.flvc.org/fau/fd/FA00004719
Use and Reproduction: Copyright © is held by the author, with permission granted to Florida Atlantic University to digitize, archive and distribute this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder.
Use and Reproduction: http://rightsstatements.org/vocab/InC/1.0/
Host Institution: FAU
Is Part of Series: Florida Atlantic University Digital Library Collections.