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Do Consumers Forgive and Forget?

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Date Issued:
2008
Summary:
While tension is growing in the Middle East towards the United States due to American foreign policies, hate and anger is rising, and Middle Easterners feel threatened by the United States. It is with such a context in mind that the animosity of consumers in the Middle East is examined and whether that animosity affects the willingness to buy. In this study, the intention is to understand consumers' internal motivations behind their refusal to buy American products. Is it just to express anger, to punish the United States, or just to enhance their images, that consumers in the Middle East refuse to buy American products? In addition, the goal is to go a step further and to investigate whether animosity is expressed across different religious groups.
Title: Do Consumers Forgive and Forget?.
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Name(s): Ben Mrad, Selima
Mullen, Michael R., Thesis advisor
Mangleburg, Tamara, Thesis advisor
Florida Atlantic University, Degree grantor
Type of Resource: text
Genre: Electronic Thesis Or Dissertation
Date Issued: 2008
Publisher: Florida Atlantic University
Place of Publication: Boca Raton, Fla.
Physical Form: application/pdf
Extent: 184 p.
Language(s): English
Summary: While tension is growing in the Middle East towards the United States due to American foreign policies, hate and anger is rising, and Middle Easterners feel threatened by the United States. It is with such a context in mind that the animosity of consumers in the Middle East is examined and whether that animosity affects the willingness to buy. In this study, the intention is to understand consumers' internal motivations behind their refusal to buy American products. Is it just to express anger, to punish the United States, or just to enhance their images, that consumers in the Middle East refuse to buy American products? In addition, the goal is to go a step further and to investigate whether animosity is expressed across different religious groups.
Identifier: FA00000300 (IID)
Collection: FAU Electronic Theses and Dissertations Collection
Note(s): Dissertation (Ph.D.)--Florida Atlantic University, 2008.
College of Business
Subject(s): Middle East--Economic conditions
Consumer behavior--Middle East
Emotions--Economic aspects
Persuasion (Psychology)
United States--Foreign economic relations--21st century
Held by: Florida Atlantic University Libraries
Persistent Link to This Record: http://purl.flvc.org/fau/fd/FA00000300
Sublocation: Digital Library
Use and Reproduction: Copyright © is held by the author, with permission granted to Florida Atlantic University to digitize, archive and distribute this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder.
Use and Reproduction: http://rightsstatements.org/vocab/InC/1.0/
Host Institution: FAU
Is Part of Series: Florida Atlantic University Digital Library Collections.