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Food, fantasy, and the spectacle: the role of food and illusion at the wizarding world of harry potter

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Date Issued:
2015
Summary:
Each year over 300 million people visit theme parks, making them the major vacation destination worldwide. Theme parks are known for their elaborate spectacle, the creation of artificial realities through intricate immersive experiences including costumed characters, stage shows, and extravagant decor. Though many aspects of the theme park experience have been reviewed, little focus has been given to the role of food in the overall immersion, particularly how food extends the spectacle into a fantastical created reality. This study examined the function of food within a highly immersive theme park setting, and how it contributed to the overall illusion and immersion of the fantasy environment. Research was conducted from December 2014 to March 2015 at The Wizarding World of Harry Potter, Universal Orlando Resort themed food served three overarching functions: (1) it operated as an experience, (2) it functioned as a conduit to authenticity, and, (3) it extended sensory perceptions. Food immersed tourists in the themed experience, though visual cues remained the primary sensory stimulus. However, guests considered the location to be more authentic when coupled with a themed food item, as opposed to the generic food choices found in other parks. Themed food functions as an extension of the spectacle by maintaining the illusion and contributes to the overall exhibition of the themed space.
Title: Food, fantasy, and the spectacle: the role of food and illusion at the wizarding world of harry potter.
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Name(s): Broemel, Erin T., author
Brown, Susan Love, Thesis advisor
Florida Atlantic University, Degree grantor
Dorothy F. Schmidt College of Arts and Letters
Department of Anthropology
Type of Resource: text
Genre: Electronic Thesis Or Dissertation
Date Created: 2015
Date Issued: 2015
Publisher: Florida Atlantic University
Place of Publication: Boca Raton, Fla.
Physical Form: application/pdf
Extent: 151 p.
Language(s): English
Summary: Each year over 300 million people visit theme parks, making them the major vacation destination worldwide. Theme parks are known for their elaborate spectacle, the creation of artificial realities through intricate immersive experiences including costumed characters, stage shows, and extravagant decor. Though many aspects of the theme park experience have been reviewed, little focus has been given to the role of food in the overall immersion, particularly how food extends the spectacle into a fantastical created reality. This study examined the function of food within a highly immersive theme park setting, and how it contributed to the overall illusion and immersion of the fantasy environment. Research was conducted from December 2014 to March 2015 at The Wizarding World of Harry Potter, Universal Orlando Resort themed food served three overarching functions: (1) it operated as an experience, (2) it functioned as a conduit to authenticity, and, (3) it extended sensory perceptions. Food immersed tourists in the themed experience, though visual cues remained the primary sensory stimulus. However, guests considered the location to be more authentic when coupled with a themed food item, as opposed to the generic food choices found in other parks. Themed food functions as an extension of the spectacle by maintaining the illusion and contributes to the overall exhibition of the themed space.
Identifier: FA00004430 (IID)
Degree granted: Thesis (M.A.)--Florida Atlantic University, 2015
Collection: FAU Electronic Theses and Dissertations Collection
Note(s): Includes bibliography.
Subject(s): Consumer behavior
Food -- Psychological aspects
Food -- Social aspects
Food tourism
Harry Potter (Fictitious character) -- Influence
Rowling, J.K -- Characters -- Harry Potter -- Influence
Themed environments -- Influence
Universal Studios Florida (Orlando, Fla.) : Amusement Park -- Wizarding World of Harry Potter
Held by: Florida Atlantic University Libraries
Sublocation: Digital Library
Links: http://purl.flvc.org/fau/fd/FA00004430
Persistent Link to This Record: http://purl.flvc.org/fau/fd/FA00004430
Use and Reproduction: Copyright © is held by the author, with permission granted to Florida Atlantic University to digitize, archive and distribute this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder.
Use and Reproduction: http://rightsstatements.org/vocab/InC/1.0/
Host Institution: FAU
Is Part of Series: Florida Atlantic University Digital Library Collections.