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Love her _ hate her (Check one)"

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Date Issued:
2008
Summary:
The primary objective of this research was to investigate the effects of passive exposure to actual media primes on several measures of attitudes. Participants rated the aesthetic properties of a series of Time magazine covers prior to completing measures of ambivalent sexism, narcissism, system justification, and personality traits. Ambivalent Sexism (AS) includes two positively correlated components, benevolent sexism and hostile sexism. System Justification may be defined as a motivated investment in the status-quo and includes both gender-specific and diffuse forms. Participants exposed to the AS prime scored higher on Ambivalent Sexism, lower on Narcissism, and lower on several facets of the five factor model of personality. Exposure to this condition was unrelated to measures of System Justification. The research is grounded in a feminist theoretical framework and contributes to the limited pool of experimental knowledge concerning the relationship between ambivalent sexism, system justification, narcissism and personality traits.
Title: "_ Love her _ hate her (Check one)": priming effects of magazine covers in the 2008 Presidential campaign.
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Name(s): Montgomery, Samantha
Harriet L. Wilkes Honors College
Type of Resource: text
Genre: Thesis
Issuance: multipart monograph
Date Issued: 2008
Publisher: Florida Atlantic University
Physical Form: electronic
electronic resource
Extent: v, 47 leaves : ill. (some col.).
Language(s): English
Summary: The primary objective of this research was to investigate the effects of passive exposure to actual media primes on several measures of attitudes. Participants rated the aesthetic properties of a series of Time magazine covers prior to completing measures of ambivalent sexism, narcissism, system justification, and personality traits. Ambivalent Sexism (AS) includes two positively correlated components, benevolent sexism and hostile sexism. System Justification may be defined as a motivated investment in the status-quo and includes both gender-specific and diffuse forms. Participants exposed to the AS prime scored higher on Ambivalent Sexism, lower on Narcissism, and lower on several facets of the five factor model of personality. Exposure to this condition was unrelated to measures of System Justification. The research is grounded in a feminist theoretical framework and contributes to the limited pool of experimental knowledge concerning the relationship between ambivalent sexism, system justification, narcissism and personality traits.
Identifier: 287216512 (oclc), 77680 (digitool), FADT77680 (IID), fau:1500 (fedora)
Note(s): by Samantha Montgomery.
Thesis (B.A.)--Florida Atlantic University, Honors College, 2008.
Bibliography: leaves 22-25.
Electronic reproduction. Boca Raton, FL : 2008 Mode of access: World Wide Web.
Subject(s): Time
Political campaigns -- United States -- 21st century
Presidents -- United States -- Election -- 2008
Mass media -- Political aspects -- United States
Held by: FBoU FAUER
Persistent Link to This Record: http://purl.flvc.org/FAU/77680
Use and Reproduction: Copyright © is held by the author, with permission granted to Florida Atlantic University to digitize, archive and distribute this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder.
Owner Institution: FAU

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