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Investigation of Consumer Motivation Affecting the Purchase of Service Maintenance Contracts

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Date Issued:
1972
Summary:
A study was conducted in the state of Florida of persons having service maintenance contracts on their Frigidaire brand appliances to determine the motivations affecting the purchase of the service maintenance contracts. This study was implemented by the use of a random sample, along with a content analysis. As a result of this research it was discovered that the primary reason for this action was an economic motive. It was further learned that none of the offering agencies played upon this economic factor in their promotional appeals. Therefore, the following has been concluded: the consumer's purchase of service maintenance contracts was not made due to the efforts on the part of the selling a gents, but rather in spite of them. And, the total market for service maintenance contracts has been restricted because of insufficient stimulation on the part of the selling agents.
Title: An Investigation of Consumer Motivation Affecting the Purchase of Service Maintenance Contracts.
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Name(s): Casey, Leonard V., Jr.
Florida Atlantic University, Degree grantor
Stroh, Thomas F., Thesis advisor
Type of Resource: text
Genre: Electronic Thesis Or Dissertation
Date Issued: 1972
Publisher: Florida Atlantic University
Place of Publication: Boca Raton, Fla.
Physical Form: application/pdf
Extent: 68 p.
Language(s): English
Summary: A study was conducted in the state of Florida of persons having service maintenance contracts on their Frigidaire brand appliances to determine the motivations affecting the purchase of the service maintenance contracts. This study was implemented by the use of a random sample, along with a content analysis. As a result of this research it was discovered that the primary reason for this action was an economic motive. It was further learned that none of the offering agencies played upon this economic factor in their promotional appeals. Therefore, the following has been concluded: the consumer's purchase of service maintenance contracts was not made due to the efforts on the part of the selling a gents, but rather in spite of them. And, the total market for service maintenance contracts has been restricted because of insufficient stimulation on the part of the selling agents.
Identifier: 13479 (digitool), FADT13479 (IID), fau:12650 (fedora)
Collection: FAU Electronic Theses and Dissertations Collection
Note(s): Thesis (M.B.A.)--Florida Atlantic University, 1972.
College of Business
Subject(s): Consumers
Motivation research (Marketing)
Held by: Florida Atlantic University Libraries
Persistent Link to This Record: http://purl.flvc.org/fcla/dt/12650
Sublocation: Digital Library
Use and Reproduction: Copyright © is held by the author, with permission granted to Florida Atlantic University to digitize, archive and distribute this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder.
Use and Reproduction: http://rightsstatements.org/vocab/InC/1.0/
Host Institution: FAU
Is Part of Series: Florida Atlantic University Digital Library Collections.