You are here

FAU Collections » FAU Research Repository » FAU Theses and Dissertations

Study of Relationships within Marketing Channels in the United States Metal Building Industry

Download pdf | Full Screen View

Date Issued:
1980
Summary:
"The strength of the metal building industry lies in a loyal long term dealer-manufacturer relationship." This quote was the beginning statement made during an interview by Mr. Jerry Bell, Director of the Metal Building Dealer's Association. Mr. Bell has isolated, as most important, a relationship which is responsible for over 800 million dollars of annual sales and the employment of over 14,000 people at the manufacturer's level. Countless others are employed by dealerships in the sales and construction of this relatively new system of construction which has made significant market penetration in the non-residential low rise construction market. The relative well being of this important dealer-manufacturer relationship is the subject of this study.
Title: A Study of Relationships within Marketing Channels in the United States Metal Building Industry.
102 views
21 downloads
Name(s): Daugherty, Thomas Patrick
Florida Atlantic University, Degree Grantor
Stroh, Thomas F., Thesis advisor
Department of Marketing
College of Business
Type of Resource: text
Genre: Electronic Thesis Or Dissertation
Date Issued: 1980
Publisher: Florida Atlantic University
Place of Publication: Boca Raton, Fla.
Physical Form: application/pdf
Extent: 74 p.
Language(s): English
Summary: "The strength of the metal building industry lies in a loyal long term dealer-manufacturer relationship." This quote was the beginning statement made during an interview by Mr. Jerry Bell, Director of the Metal Building Dealer's Association. Mr. Bell has isolated, as most important, a relationship which is responsible for over 800 million dollars of annual sales and the employment of over 14,000 people at the manufacturer's level. Countless others are employed by dealerships in the sales and construction of this relatively new system of construction which has made significant market penetration in the non-residential low rise construction market. The relative well being of this important dealer-manufacturer relationship is the subject of this study.
Identifier: 14034 (digitool), FADT14034 (IID), fau:10851 (fedora)
Collection: FAU Electronic Theses and Dissertations Collection
Note(s): Thesis (M.B.A.)--Florida Atlantic University, 1980.
College of Business
Subject(s): Buildings, Prefabricated--Trade and manufacture
Buildings, Prefabricated--United States--Marketing
Held by: Florida Atlantic University Libraries
Persistent Link to This Record: http://purl.flvc.org/fcla/dt/14034
Sublocation: Digital Library
Use and Reproduction: Copyright © is held by the author, with permission granted to Florida Atlantic University to digitize, archive and distribute this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder.
Use and Reproduction: http://rightsstatements.org/vocab/InC/1.0/
Host Institution: FAU
Is Part of Series: Florida Atlantic University Digital Library Collections.