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STUDY OF THE IMPACT OF THE CORPORATE IDENTITY PROGRAM ON BNM EMPLOYEES
| Title: | A STUDY OF THE IMPACT OF THE CORPORATE IDENTITY PROGRAM ON BNM EMPLOYEES. |
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| Name(s): |
OLIVERA, SERGIO. Florida Atlantic University, Degree grantor Clare, Donald A., Thesis advisor |
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| Type of Resource: | text | |
| Genre: | Electronic Thesis Or Dissertation | |
| Date Issued: | 1977 | |
| Publisher: | Florida Atlantic University | |
| Place of Publication: | Boca Raton, Fla. | |
| Physical Form: | application/pdf | |
| Extent: | 82 p. | |
| Language(s): | English | |
| Summary: | On January 2, 1976, the Banco Nacional de Mexico S.A. launched a Corporate Identity Program to project a new image of the Company and its affiliated enterprises. The purpose of this qualitative case study was to learn about the reactions, motivations and expectations of the Banamex staff regarding the new visual image of the organization. At the same time, this study evaluates the involvement of employees in the commitment created by top management to give clients a better service. Some general recommendations are suggested to maintain and stimulate the desired involvement of personnel in the future organizational changes of the Company. | |
| Identifier: | 13874 (digitool), FADT13874 (IID), fau:10702 (fedora) | |
| Collection: | FAU Electronic Theses and Dissertations Collection | |
| Note(s): |
Thesis (M.B.A.)--Florida Atlantic University, 1977. College of Business |
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| Subject(s): | Corporate image | |
| Held by: | Florida Atlantic University Libraries | |
| Persistent Link to This Record: | http://purl.flvc.org/fcla/dt/13874 | |
| Sublocation: | Digital Library | |
| Use and Reproduction: | Copyright © is held by the author, with permission granted to Florida Atlantic University to digitize, archive and distribute this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder. | |
| Use and Reproduction: | http://rightsstatements.org/vocab/InC/1.0/ | |
| Host Institution: | FAU | |
| Is Part of Series: | Florida Atlantic University Digital Library Collections. |
