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USE OF IMAGE BY TRADE AND PROFESSIONAL ASSOCIATIONS, AND ITS EFFECT ON MEMBERSHIP RECRUITMENT AND RETENTION

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Date Issued:
1977
Summary:
Every trade or professional association projects an image, which has some proportionate ratio of status orientation (slickness or professionalism) and service orientation (basic technical and service programs). Similarly, members or potential members seek specific values in that association, values seen as desirable. The effective match of the image projected by the association and the values sought (or, image perceived as desirable) by members and potential members will correspond to the relative success of the association in its membership recruitment and retention. This is studied by formulating the above as a hypothesis and testing it through correlation analysis. Data was generated by a survey of chief staff executives of 500 trade and professional associations.
Title: THE USE OF IMAGE BY TRADE AND PROFESSIONAL ASSOCIATIONS, AND ITS EFFECT ON MEMBERSHIP RECRUITMENT AND RETENTION.
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Name(s): SHAW, JOHN SCRANTON, II.
Florida Atlantic University, Degree grantor
Hersker, Barry J., Thesis advisor
Type of Resource: text
Genre: Electronic Thesis Or Dissertation
Date Issued: 1977
Publisher: Florida Atlantic University
Place of Publication: Boca Raton, Fla.
Physical Form: application/pdf
Extent: 77 p.
Language(s): English
Summary: Every trade or professional association projects an image, which has some proportionate ratio of status orientation (slickness or professionalism) and service orientation (basic technical and service programs). Similarly, members or potential members seek specific values in that association, values seen as desirable. The effective match of the image projected by the association and the values sought (or, image perceived as desirable) by members and potential members will correspond to the relative success of the association in its membership recruitment and retention. This is studied by formulating the above as a hypothesis and testing it through correlation analysis. Data was generated by a survey of chief staff executives of 500 trade and professional associations.
Identifier: 13861 (digitool), FADT13861 (IID), fau:10689 (fedora)
Collection: FAU Electronic Theses and Dissertations Collection
Note(s): Thesis (M.B.A.)--Florida Atlantic University, 1977.
College of Business
Subject(s): Trade and professional associations--Membership
Held by: Florida Atlantic University Libraries
Persistent Link to This Record: http://purl.flvc.org/fcla/dt/13861
Sublocation: Digital Library
Use and Reproduction: Copyright © is held by the author, with permission granted to Florida Atlantic University to digitize, archive and distribute this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder.
Use and Reproduction: http://rightsstatements.org/vocab/InC/1.0/
Host Institution: FAU
Is Part of Series: Florida Atlantic University Digital Library Collections.