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IMPACT OF TRADE SHOWS ON ASSOCIATIONS AND INDUSTRY: AN EXPLORATORY STUDY
| Title: | THE IMPACT OF TRADE SHOWS ON ASSOCIATIONS AND INDUSTRY: AN EXPLORATORY STUDY. |
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| Name(s): |
GROMEK, EDWARD ALEC. Florida Atlantic University, Degree grantor Stroh, Thomas F., Thesis advisor |
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| Type of Resource: | text | |
| Genre: | Electronic Thesis Or Dissertation | |
| Date Issued: | 1976 | |
| Publisher: | Florida Atlantic University | |
| Place of Publication: | Boca Raton, Fla. | |
| Physical Form: | application/pdf | |
| Extent: | 105 p. | |
| Language(s): | English | |
| Summary: | The purpose of this study was to evaluate trade shows, expositions, fairs and exhibits, as a source of revenues to associations, and, as a marketing aid to industries in the United States. A comprehensive survey examines identifiable characteristics and relationships between exhibitors and the attendees who take an active part in the various shows and expositions. The study clarifies some of the misinformation and conjecture about trade shows and their future, in addition to providing recommendations for improving the trade show industry. | |
| Identifier: | 13788 (digitool), FADT13788 (IID), fau:10618 (fedora) | |
| Collection: | FAU Electronic Theses and Dissertations Collection | |
| Note(s): |
Thesis (M.B.A.)--Florida Atlantic University, 1976. College of Business |
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| Subject(s): |
United States--Fairs Fairs Exhibitions |
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| Held by: | Florida Atlantic University Libraries | |
| Persistent Link to This Record: | http://purl.flvc.org/fcla/dt/13788 | |
| Sublocation: | Digital Library | |
| Use and Reproduction: | Copyright © is held by the author, with permission granted to Florida Atlantic University to digitize, archive and distribute this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder. | |
| Use and Reproduction: | http://rightsstatements.org/vocab/InC/1.0/ | |
| Host Institution: | FAU | |
| Is Part of Series: | Florida Atlantic University Digital Library Collections. |
