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MARKETING HEALTH CARE PRODUCTS TO THE FEDERAL GOVERNMENT
| Title: | MARKETING HEALTH CARE PRODUCTS TO THE FEDERAL GOVERNMENT. |
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| Name(s): |
VAN ZANDT, RUSSELL D. Florida Atlantic University, Degree grantor Zimmerer, Thomas W., Thesis advisor College of Business Department of Marketing |
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| Type of Resource: | text | |
| Genre: | Electronic Thesis Or Dissertation | |
| Issuance: | monographic | |
| Date Issued: | 1974 | |
| Publisher: | Florida Atlantic University | |
| Place of Publication: | Boca Raton, Fla. | |
| Physical Form: | application/pdf | |
| Extent: | 200 p. | |
| Language(s): | English | |
| Summary: | The marketing of any product to the Federal Government is different than the normal non-governmental marketing effort. The marketing of health care products to the Federal Government is more unique due to the influence of the medical community, professional jealousy among Federal agencies and departments, and the varied types of health care delivery systems within the Federal Government. This study investigates the method, procedures, protocol and scope of those Federal agencies that procure health care products. It explores the role of associations in this marketing effort and also details legislative and regulatory efforts regarding this activity. Recommendations and conclusions are made regarding the most effective use of available methods of marketing, the probable outcome of pending legislation, the probable future of Federal Government procurement and its effect on the Federal Health Care market. | |
| Identifier: | 13702 (digitool), FADT13702 (IID), fau:10534 (fedora) | |
| Collection: | FAU Electronic Theses and Dissertations Collection | |
| Note(s): |
College of Business Thesis (M.B.A.)--Florida Atlantic University, 1974. |
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| Subject(s): | Business Administration, General | |
| Held by: | Florida Atlantic University Libraries | |
| Persistent Link to This Record: | http://purl.flvc.org/fcla/dt/13702 | |
| Sublocation: | Digital Library | |
| Use and Reproduction: | Copyright © is held by the author, with permission granted to Florida Atlantic University to digitize, archive and distribute this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder. | |
| Use and Reproduction: | http://rightsstatements.org/vocab/InC/1.0/ | |
| Host Institution: | FAU | |
| Is Part of Series: | Florida Atlantic University Digital Library Collections. |
