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MARKETING STRATEGY FOR A NEW PREPARATORY SCHOOL IN MEXICO CITY

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Date Issued:
1975
Summary:
The marketing strategy for a new preparatory school in Mexico City is based on a careful research of the market represented by students about to finish middle education and of their parents. This pointed out needs, wishes and interests of young people and the aims and aspirations of their parents in relation with the educational growth of their offspring. This thesis starts from the description of educational problems in Mexico as well as different levels and systems now applied in education. It shows the distribution of the students population, to obtaining such conclusions that facilitated the design of a model junior college to be made a reality having a main objective of defining a unique philosophy, establishing an organization and designing academic plans and programs.
Title: MARKETING STRATEGY FOR A NEW PREPARATORY SCHOOL IN MEXICO CITY.
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Name(s): PASQUEL, RAUL MIRANDA.
Florida Atlantic University, Degree grantor
Stroh, Thomas F., Thesis advisor
College of Business
Department of Marketing
Type of Resource: text
Genre: Electronic Thesis Or Dissertation
Issuance: monographic
Date Issued: 1975
Publisher: Florida Atlantic University
Place of Publication: Boca Raton, Fla.
Physical Form: application/pdf
Extent: 91 p.
Language(s): English
Summary: The marketing strategy for a new preparatory school in Mexico City is based on a careful research of the market represented by students about to finish middle education and of their parents. This pointed out needs, wishes and interests of young people and the aims and aspirations of their parents in relation with the educational growth of their offspring. This thesis starts from the description of educational problems in Mexico as well as different levels and systems now applied in education. It shows the distribution of the students population, to obtaining such conclusions that facilitated the design of a model junior college to be made a reality having a main objective of defining a unique philosophy, establishing an organization and designing academic plans and programs.
Identifier: 13701 (digitool), FADT13701 (IID), fau:10533 (fedora)
Collection: FAU Electronic Theses and Dissertations Collection
Note(s): College of Business
Thesis (M.B.A.)--Florida Atlantic University, 1975.
Subject(s): Business Administration, Marketing
Held by: Florida Atlantic University Libraries
Persistent Link to This Record: http://purl.flvc.org/fcla/dt/13701
Sublocation: Digital Library
Use and Reproduction: Copyright © is held by the author, with permission granted to Florida Atlantic University to digitize, archive and distribute this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder.
Use and Reproduction: http://rightsstatements.org/vocab/InC/1.0/
Host Institution: FAU
Is Part of Series: Florida Atlantic University Digital Library Collections.