You are here

FAU Collections » FAU Research Repository » FAU Theses and Dissertations

Marketing Strategies and Planning of Business Organisational Trends in Nigeria

Download pdf | Full Screen View

Date Issued:
1975
Summary:
The primary intent of this study is to provide a theory and framework which will aid business managers particularly in Nigeria in deciding between alternative ways of business organization and a system approach to marketing planning. Acting within this frame work, the manager should make decisions which maximize the economic benefits obtainable from marketing planning and strategies, Moreover, the study covered the logic, its assumptions, its consistency, or lack there of and the implications of marketing planning, marketing research and its application.
Title: The Marketing Strategies and Planning of Business Organisational Trends in Nigeria.
141 views
70 downloads
Name(s): Faluyi, Dalton O.
Florida Atlantic University, Degree grantor
Stroh, Thomas F., Thesis advisor
Type of Resource: text
Genre: Electronic Thesis Or Dissertation
Date Issued: 1975
Publisher: Florida Atlantic University
Place of Publication: Boca Raton, Fla.
Physical Form: application/pdf
Extent: 139 p.
Language(s): English
Summary: The primary intent of this study is to provide a theory and framework which will aid business managers particularly in Nigeria in deciding between alternative ways of business organization and a system approach to marketing planning. Acting within this frame work, the manager should make decisions which maximize the economic benefits obtainable from marketing planning and strategies, Moreover, the study covered the logic, its assumptions, its consistency, or lack there of and the implications of marketing planning, marketing research and its application.
Identifier: 13691 (digitool), FADT13691 (IID), fau:10524 (fedora)
Collection: FAU Electronic Theses and Dissertations Collection
Note(s): Thesis (M.B.A.)--Florida Atlantic University, 1975.
College of Business
Subject(s): Marketing--Nigeria--Case studies
Held by: Florida Atlantic University Libraries
Persistent Link to This Record: http://purl.flvc.org/fcla/dt/13691
Sublocation: Digital Library
Use and Reproduction: Copyright © is held by the author, with permission granted to Florida Atlantic University to digitize, archive and distribute this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder.
Use and Reproduction: http://rightsstatements.org/vocab/InC/1.0/
Host Institution: FAU
Is Part of Series: Florida Atlantic University Digital Library Collections.