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NEW FOCUS FOR THE STUDY OF PERSONAL INFLUENCE: PUBLIC SCHOOL DESEGREGATION

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Date Issued:
1974
Summary:
The purpose of this thesis was to test hypotheses associated with the "two-step flow of communication." The uniqueness of this study rests in the new type of issue used as a data base--public school desegregation. This study relied on a larger effort by Drs. Douglas S. Gatlin, Everett F. Cataldo, and Micheal W. Giles in which over 6,000 respondents from eight Florida counties were interviewed. The extremely narrow context of personal influence and the overwhelming importance of personal experiences in explaining why people change their minds suggest that successful community adjustment to integrated schooling will become a reality only through careful re-evaluation of existing desegregation policy.
Title: A NEW FOCUS FOR THE STUDY OF PERSONAL INFLUENCE: PUBLIC SCHOOL DESEGREGATION.
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Name(s): ATHOS, DEBORAH E.
Florida Atlantic University, Degree grantor
Gatlin, Douglas S., Thesis advisor
Dorothy F. Schmidt College of Arts and Letters
Department of Political Science
Type of Resource: text
Genre: Electronic Thesis Or Dissertation
Issuance: monographic
Date Issued: 1974
Publisher: Florida Atlantic University
Place of Publication: Boca Raton, Fla.
Physical Form: application/pdf
Extent: 108 p.
Language(s): English
Summary: The purpose of this thesis was to test hypotheses associated with the "two-step flow of communication." The uniqueness of this study rests in the new type of issue used as a data base--public school desegregation. This study relied on a larger effort by Drs. Douglas S. Gatlin, Everett F. Cataldo, and Micheal W. Giles in which over 6,000 respondents from eight Florida counties were interviewed. The extremely narrow context of personal influence and the overwhelming importance of personal experiences in explaining why people change their minds suggest that successful community adjustment to integrated schooling will become a reality only through careful re-evaluation of existing desegregation policy.
Identifier: 13657 (digitool), FADT13657 (IID), fau:10494 (fedora)
Collection: FAU Electronic Theses and Dissertations Collection
Note(s): Dorothy F. Schmidt College of Arts and Letters
Thesis (M.A.)--Florida Atlantic University, 1974.
Subject(s): Segregation in education
Communication--Research
Held by: Florida Atlantic University Libraries
Persistent Link to This Record: http://purl.flvc.org/fcla/dt/13657
Sublocation: Digital Library
Use and Reproduction: Copyright © is held by the author, with permission granted to Florida Atlantic University to digitize, archive and distribute this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder.
Use and Reproduction: http://rightsstatements.org/vocab/InC/1.0/
Host Institution: FAU
Is Part of Series: Florida Atlantic University Digital Library Collections.