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Attitudinal Analysis of Study Manual for Ohio Life Insurance Examination

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Date Issued:
1973
Summary:
The Ohio Association of Life Underwriters received criticism of the study manual it sells to prepare prospective agents to pass the state insurance examination. It undertook a study to learn the extent of this criticism and to determine the need and market for either a new study manual or an oral training course. Questionnaires were sent to both purchasers and users. They were designed to measure the perceived adequacy of the manual and to determine characteristics respondees felt highly desirable in a superior manual. Both purchasers and users evidenced dissatisfaction extensive enough to indicate a need and a market for a new manual, but no need for an oral training course. A substantial market for a programmed learning manual was found to exist at a price of $10. Substantial dissatisfaction with the present examination was uncovered leading to a recommendation for future study of the adequacy of the examination itself.
Title: Attitudinal Analysis of Study Manual for Ohio Life Insurance Examination.
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Name(s): FIELD, DAVID WATERMAN.
Florida Atlantic University, Degree grantor
Stroh, Thomas F., Thesis advisor
Type of Resource: text
Genre: Electronic Thesis Or Dissertation
Date Issued: 1973
Publisher: Florida Atlantic University
Place of Publication: Boca Raton, Fla.
Physical Form: application/pdf
Extent: 120 p.
Language(s): English
Summary: The Ohio Association of Life Underwriters received criticism of the study manual it sells to prepare prospective agents to pass the state insurance examination. It undertook a study to learn the extent of this criticism and to determine the need and market for either a new study manual or an oral training course. Questionnaires were sent to both purchasers and users. They were designed to measure the perceived adequacy of the manual and to determine characteristics respondees felt highly desirable in a superior manual. Both purchasers and users evidenced dissatisfaction extensive enough to indicate a need and a market for a new manual, but no need for an oral training course. A substantial market for a programmed learning manual was found to exist at a price of $10. Substantial dissatisfaction with the present examination was uncovered leading to a recommendation for future study of the adequacy of the examination itself.
Identifier: 13574 (digitool), FADT13574 (IID), fau:10416 (fedora)
Collection: FAU Electronic Theses and Dissertations Collection
Note(s): Thesis (M.B.A.)--Florida Atlantic University, 1973.
College of Business
Subject(s): Life insurance--Examinations, questions, etc
Life insurance--Study and teaching
Held by: Florida Atlantic University Libraries
Persistent Link to This Record: http://purl.flvc.org/fcla/dt/13574
Sublocation: Digital Library
Use and Reproduction: Copyright © is held by the author, with permission granted to Florida Atlantic University to digitize, archive and distribute this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder.
Use and Reproduction: http://rightsstatements.org/vocab/InC/1.0/
Host Institution: FAU
Is Part of Series: Florida Atlantic University Digital Library Collections.