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ANALYSIS OF AUTOMOBILE AND HOMEOWNERS INSURANCE PROGRAMS OF REPRESENTATIVE CONSUMERS IN DES MOINES, IOWA IN DETERMINING THEIR ADEQUACY OF COVERAGE AND UNDERSTANDING OF PRODUCT

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Date Issued:
1972
Summary:
This thesis is an analysis and study of a random sample of Des Moines, Iowa consumers as to the types of Automobile and Homeowner insurances they have purchased, and their understanding of some pertinent coverage questions. The thesis objective was to determine the adequacy of understanding the average consumer had concerning the Automobile and Homeowner policies. Through the use of a mail survey questionnaire, five hundred consumers were asked to participate in the survey. From the survey response, various consumer profiles were developed relating to respondents' sex, marital status, age, education and income. Cross references were then made in identifying these particular groups with the kinds and amounts of coverages they had purchased and their answers to certain coverage questions. The results of the study indicated that although the respondent group had purchased coverages more in line with insurance industry recommendations and requirements, they nevertheless were not as knowledgeable about the subject as they should be.
Title: AN ANALYSIS OF AUTOMOBILE AND HOMEOWNERS INSURANCE PROGRAMS OF REPRESENTATIVE CONSUMERS IN DES MOINES, IOWA IN DETERMINING THEIR ADEQUACY OF COVERAGE AND UNDERSTANDING OF PRODUCT.
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Name(s): MARTIN, THOMAS DANIAL.
Florida Atlantic University, Degree grantor
Zimmerer, Thomas W., Thesis advisor
Type of Resource: text
Genre: Electronic Thesis Or Dissertation
Date Issued: 1972
Publisher: Florida Atlantic University
Place of Publication: Boca Raton, Fla.
Physical Form: application/pdf
Extent: 78 p.
Language(s): English
Summary: This thesis is an analysis and study of a random sample of Des Moines, Iowa consumers as to the types of Automobile and Homeowner insurances they have purchased, and their understanding of some pertinent coverage questions. The thesis objective was to determine the adequacy of understanding the average consumer had concerning the Automobile and Homeowner policies. Through the use of a mail survey questionnaire, five hundred consumers were asked to participate in the survey. From the survey response, various consumer profiles were developed relating to respondents' sex, marital status, age, education and income. Cross references were then made in identifying these particular groups with the kinds and amounts of coverages they had purchased and their answers to certain coverage questions. The results of the study indicated that although the respondent group had purchased coverages more in line with insurance industry recommendations and requirements, they nevertheless were not as knowledgeable about the subject as they should be.
Identifier: 13510 (digitool), FADT13510 (IID), fau:10354 (fedora)
Collection: FAU Electronic Theses and Dissertations Collection
Note(s): Thesis (M.B.A.)--Florida Atlantic University, 1972.
College of Business
Subject(s): Automobile insurance--Iowa--Des Moines
Homeowners insurance--Iowa--Des Moines
Held by: Florida Atlantic University Libraries
Persistent Link to This Record: http://purl.flvc.org/fcla/dt/13510
Sublocation: Digital Library
Use and Reproduction: Copyright © is held by the author, with permission granted to Florida Atlantic University to digitize, archive and distribute this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder.
Use and Reproduction: http://rightsstatements.org/vocab/InC/1.0/
Host Institution: FAU
Is Part of Series: Florida Atlantic University Digital Library Collections.